# Marketing Scott Murphy | Executive Marketing Strategist & Growth Leader

> Bridging the Gap Between Creative Vision and Data-Driven Results.


## Posts

- [Your Event Ended. Your Community Shouldn't: How to Build Spaces That Keep Audiences Engaged Year-Round](https://marketingscottmurphy.com/your-event-ended-your-community-shouldnt-how-to-build-spaces-that-keep-audiences-engaged-year-round/): You don’t need a camera crew, a studio, or a media budget. You need a phone, a strategy, and 90 seconds. Here’s the playbook
- [The 90-Second Revenue Machine: Why Short-Form Video Is the Biggest Opportunity for Local Businesses Right Now](https://marketingscottmurphy.com/the-90-second-revenue-machine-why-short-form-video-is-the-biggest-opportunity-for-local-businesses-right-now/): You don’t need a camera crew, a studio, or a media budget. You need a phone, a strategy, and 90 seconds. Here’s the playbook
- [The Inbox & the Text: How to Build a Two-Channel Marketing Engine That Prints Revenue](https://marketingscottmurphy.com/email-sms-marketing/): Most small businesses are leaving serious money untouched by ignoring one of the most powerful — and most affordable — marketing combinations available today.
- [SEO Is No Longer Enough: How to Optimize Your Brand for AI Search Results](https://marketingscottmurphy.com/ai-search-optimization-guide/): Learn how AI search is changing online visibility and discover practical strategies to optimize your content for ChatGPT, Google AI, and other generative search platforms.
- [You Don’t Need a Marketing Agency: The $200/Month Content System That Actually Works](https://marketingscottmurphy.com/diy-content-marketing-strategy/): Tight budget. Big ambitions. No excuses. Here’s the lean DIY content marketing strategy that small businesses and freelancers are using to outperform brands spending 10x more.
- [Markets, Pop-Ups & Local Events: How Artists, Freelancers & Local Brands Can Turn Live Events Into a Marketing Engine](https://marketingscottmurphy.com/pop-ups-local-events-2026/): Your brand is either building trust and driving decisions, or quietly creating friction you can't see — and most businesses don't know which one is true. This structured brand audit framework examines positioning, messaging, visual identity, digital presence, and internal alignment across a 90-day window to give you a clear, honest picture of where your brand is working and where it's working against you.
- [AI Tools for Event Marketing: What's Actually Worth Using in 2026](https://marketingscottmurphy.com/ai-tools-for-event-marketing/): AI is reshaping event marketing — but the gap between hype and real-world value is significant. This post cuts through the noise and breaks down which AI applications are genuinely worth adopting for pre-show content creation, personalized attendee outreach, on-site engagement, and post-event reporting and lead follow-up.
- [Nobody Clicked Your Link — And That’s Actually Fine: The New Rules of Local Business Visibility](https://marketingscottmurphy.com/local-business-seo-2026/): AI search has changed the game for local businesses. Here’s how to stay visible, relevant, and trusted — even when nobody clicks.
- [The 90-Day Brand Audit: Is Your Brand Working For You?](https://marketingscottmurphy.com/90-day-brand-audit/): Your brand is either building trust and driving decisions, or quietly creating friction you can't see — and most businesses don't know which one is true. This structured brand audit framework examines positioning, messaging, visual identity, digital presence, and internal alignment across a 90-day window to give you a clear, honest picture of where your brand is working and where it's working against you.
- [Markets, Pop-Ups & Local Events: How Artists, Freelancers & Local Brands Can Turn Live Events Into a Marketing Engine](https://marketingscottmurphy.com/pop-up-local-event-strategy/): You’re showing up — but are you converting? Here’s how to make every live event work harder for your brand and your bottom line.
- [Why Your Post-Event Email Sequence Is Losing You Business](https://marketingscottmurphy.com/post-event-email-sequence/): Most brands invest everything in the event itself and almost nothing in what happens after — and that's exactly where the revenue gets left on the table. This post covers the post-event email sequence framework I use to start converting warm leads within 24 hours of the last session, including timing, segmentation, and the three messages that matter most.
- [Why Your Social Media Isn't Working — And What to Do Instead in 2026](https://marketingscottmurphy.com/why-your-social-media-isnt-working-and-what-to-do-instead-in-2026/): The brutal truth about organic reach, the real reason your posts aren’t converting, and the smarter strategy that actually builds your business this year.
- [Building a Strong Brand Identity in 2026 — Even on a Small Budget](https://marketingscottmurphy.com/building-a-strong-brand-identity-in-2026-even-on-a-small-budget/): Here's a myth worth busting right at the start: strong branding is not a luxury reserved for businesses with big budgets.
- [The Rising Cost of Digital Ads — How Local Businesses Can Still Get Results](https://marketingscottmurphy.com/the-rising-cost-of-digital-ads-how-local-businesses-can-still-get-results/): If you've been running digital ads for your small business and noticed your budget stretching thinner than it used to — you're not imagining it, and you're not alone.
- [AI tools are changing how we design in 2025](https://marketingscottmurphy.com/ai-tools-are-changing-how-we-design-in-2025/): AI isn’t just a buzzword anymore—it’s quietly reshaping how we approach design, and in 2025, the shift is impossible to ignore.
- [Design smarter, Not harder: Workflow hacks for creatives](https://marketingscottmurphy.com/design-smarter-not-harder-workflow-hacks-for-creatives/): Designing and developing a website can be a time-consuming process — especially if you're juggling multiple projects or trying to balance creativity with deadlines.
- [Writing about pages that people actually want to read](https://marketingscottmurphy.com/writing-about-pages-that-people-actually-want-to-read/): Let’s be honest—most “About” pages are boring. They’re filled with stiff bios, vague mission statements, and timelines no one asked for.
- [Fresh design trends to watch this year](https://marketingscottmurphy.com/fresh-design-trends-to-watch-this-year/): Every year brings a new wave of creativity in the world of design, and this one is no different.
- [How I turn UI designs into functional websites](https://marketingscottmurphy.com/how-i-turn-ui-designs-into-functional-websites/): Every great website starts with a great design—but turning that static design into a fast, interactive, and user-friendly website takes careful planning and technical skill.
- [5 timeless design principles that still work in 2025](https://marketingscottmurphy.com/5-timeless-design-principles-that-still-work-in-2025/): Design trends come and go, but some principles are immune to the clock.
- [Quick ways to improve site performance without breaking things](https://marketingscottmurphy.com/quick-ways-to-improve-site-performance-without-breaking-things/): A fast-loading website isn’t just a nice-to-have — it’s essential.
- [Dark vs. Light Mode: What to consider before you choose](https://marketingscottmurphy.com/dark-vs-light-mode-what-to-consider-before-you-choose/): Dark mode has become more than just a trend — it’s now a common feature in digital products and websites.
- [7 essential elements every modern website should have](https://marketingscottmurphy.com/7-essential-elements-every-modern-website-should-have/): Building a website today means meeting user expectations while standing out in a crowded digital landscape.
- [Building a website that actually stands out](https://marketingscottmurphy.com/hello-world-2/): In today’s saturated digital world, having a website isn't enough — having a memorable one is what sets you apart.

## Pages

- [Resume](https://marketingscottmurphy.com/resume/): Twenty years building marketing programs across pharmaceutical, e-commerce, promotional products, floral, hospitality, and B2B services.
- [Email & SMS Marketing](https://marketingscottmurphy.com/expertise/email-sms-marketing/): Email and lifecycle marketing are about communicating with people differently based on where they are in their relationship with the business.
- [Marketing Leadership & Operations](https://marketingscottmurphy.com/expertise/marketing-leadership-operations/): Marketing teams need more than good ideas. They need clear priorities, repeatable processes, realistic timelines, and accountability for results.
- [Event Marketing & Tradeshow Management](https://marketingscottmurphy.com/expertise/event-marketing-tradeshow-management/): Event marketing is operational work as much as creative work.
- [Brand Strategy & Positioning](https://marketingscottmurphy.com/expertise/brand-strategy-and-positioning/): Brand strategy is the work of defining what a business needs to be known for and making sure its messaging, identity, and customer experience support that direction.
- [SEO & Content Strategy](https://marketingscottmurphy.com/expertise/digital-marketing-paid-advertising/): SEO and content strategy are about making sure the right people can find useful information when they're looking for it.
- [FAQs](https://marketingscottmurphy.com/resources/frequently-asked-questions/): Whether you're a business owner evaluating a consulting engagement or a hiring manager assessing fit for an in-house role — this page covers the questions that come up most.
- [Experience](https://marketingscottmurphy.com/skills/experience/): Eight roles, from catalog merchandising to fractional marketing leadership. Each one is expandable below with what I owned and what it produced.
- [Portfolio](https://marketingscottmurphy.com/portfolio/): Every project here started with a real business challenge, a real budget, and real pressure to deliver.
- [Free SEO Audit](https://marketingscottmurphy.com/resources/free-seo-audit/): A real, manual SEO audit from a marketing strategist with 10+ years of experience — covering technical health, on-page performance, and competitive positioning.
- [Web & Conversion](https://marketingscottmurphy.com/expertise/web-design-and-development/): A website has to do more than look current. It needs to help people understand what the business does and make it easy for them to take the next step.
- [Case Studies](https://marketingscottmurphy.com/case-studies/): Three programs I owned end to end, written the way I'd walk you through them in an interview: what the business problem was, what I decided to do, what I actually shipped, and what it produced.
- [Testimonials](https://marketingscottmurphy.com/testimonials/): Ten-plus years of client work across six industries. These are the people who were in the room when the strategy got built and the results came in.
- [Skills & Experience](https://marketingscottmurphy.com/skills/): A clear, consistent process from first conversation to final delivery — so you always know what's happening, what's next, and what to expect.
- [Resources](https://marketingscottmurphy.com/resources/): I've spent over a decade at the intersection of creative thinking and performance marketing — building brands, leading teams, and turning strategy into results that show up in the numbers.
- [Contact](https://marketingscottmurphy.com/contact/): I'm looking for a full-time in-house marketing role in South Florida or remote.
- [Marketing Insights](https://marketingscottmurphy.com/resources/insights-marketing-blog/): Insights is where I break down what's working in modern marketing — from campaign tactics and brand strategy to event execution and the tools reshaping how we connect with audiences.
- [Skills](https://marketingscottmurphy.com/skills/skills-2/): Ten-plus years across brand strategy, digital marketing, email and SMS, event management, and performance analytics — built across pharmaceutical, e-commerce, consumer goods, and professional services.
- [About Scott](https://marketingscottmurphy.com/about/): I've spent twenty years in marketing, across eight organizations and six industries, and the thread running through all of it is the same: I like the part where you have to prove it worked.
- [Portfolio 4 Col](https://marketingscottmurphy.com/portfolio-4-col/)
- [Portfolio 2 Col](https://marketingscottmurphy.com/portfolio-2-col/)
- [Capabilities](https://marketingscottmurphy.com/expertise/): Tailored digital experiences to meet your unique goals. Every service backed by a decade of doing it at the highest level.
- [Case Studies](https://marketingscottmurphy.com/marketing-portfolio-case-studies/)
- [Home](https://marketingscottmurphy.com/): I'm Scott Murphy — a marketing and brand strategist in Fort Lauderdale who builds campaigns, brands, and events that move measurable numbers.

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