National Trade Show Program — Tri-Source Pharma
Events: ACVIM, VCS, AVMA, Fetch360
Industry: Veterinary & Human Pharmaceutical
Oversaw the full event marketing program for Tri-Source Pharma’s pharmaceutical brands at major veterinary and pharmaceutical industry conferences. Managed everything from exhibit design direction and logistics to pre-show outreach, on-site brand experience, and post-show lead follow-up.
- Executed all events under budget
- Built repeatable event playbooks for consistent execution year-over-year
- Increased brand exposure and qualified lead capture at every show
Trade Show & Corporate Meeting Management — Sunshine Bouquet Company
Events: National industry trade shows and corporate meetings
Managed trade show participation and corporate event logistics for Sunshine Bouquet’s national retail and wholesale audiences. Responsible for budget management, vendor coordination, exhibit design direction, and cross-functional team alignment across events.
- Executed all events under budget
- Built repeatable event playbooks for consistent execution year-over-year
- Increased brand exposure and qualified lead capture at every show