Senior Marketing Leader.
Proven Results.
Ready to Build.
I'm Scott Murphy -- a marketing leader with more than a decade of cross-functional ownership across brand strategy, digital marketing, email, SMS, events, and paid media. I've managed $56M budgets, built a new revenue channel from scratch, and grown organic traffic by 62%. I'm looking for the right in-house role -- where I can own a marketing function, build on what's already working, and drive results worth reporting.
HOW I WORK
What I Bring to
Your Marketing Team
Six disciplines I’ve owned in-house — from brand strategy and full-funnel digital campaigns through events, email automation, team leadership, and web. This is the full scope of what comes with the hire.
Brand Strategy & Creative Marketing
Building identity from scratch, repositioning established brands, and developing the messaging frameworks that make every campaign more effective. Done across regulated industries, consumer goods, and service businesses.
Learn More →Digital Marketing, Social, SEO & Paid Advertising
SEO builds the foundation. Paid advertising accelerates what's working. I build both as a coordinated system — so your organic rankings and paid campaigns reinforce each other instead of running as disconnected line items on a budget spreadsheet.
Learn More →Event Marketing & Tradeshow Management
From national pharmaceutical conferences to consumer trade shows, I manage the full event lifecycle — pre-show strategy, on-site execution, lead capture, and post-event follow-up that converts.
Learn More →Marketing Leadership & Team Management
Led cross-functional teams, managed agency relationships, and owned the entire marketing function as the senior decision-maker. I build programs that scale and teams that perform.
Learn More →Email & SMS Marketing
Managed 1M+ subscriber lists and built a full SMS program from zero. Open rates up 52.7%. Bounce rate down 32%. The SMS channel generated $126K in revenue in its first 90 days.
Learn More →Web Design & Development
Strategy-first websites that prioritize architecture and UX through copy, on-page SEO, and post-launch support. Three complete site overhauls, each one contributing to measurable gains in organic traffic, engagement, and leads.
Learn More →by the numbers
A Career Measured in Real Outcomes
Not impressions of engagement rates — the numbers that actually moved business across 10+ years of programs.
Organic site traffic increase through SEO strategy and full digital rebuild
Tri-Source PharmaSMS revenue generated in the first 90 days of a channel built from zero
DiscountMugsProduct line sales in debut year from a new collection I designed
Sunshine BouquetClient retention since launching Axis Creative Consulting in 2025
Axis CreativeBounce rate reduction following website redesign and UX improvements
Tri-Source PharmaEmail open rate achieved — up from 14.8% via segmentation and A/B testing
DiscountMugsAnnual marketing budget managed across multi-channel B2B campaigns
Everglades DirectDouble opt-in email subscribers managed with full lifecycle automation
DiscountMugs
The Person Behind
the Numbers.
Most marketers are strong at one thing. I've been required to be strong at all of them -- in-house, under budget, under deadline, across regulated and non-regulated industries.
My career started in journalism, which gave me something most marketers don't have from day one: a trained instinct for audience and clarity before I'd ever run a paid campaign. That combination of strategic range and communication depth has carried through every role since.
I've worked in-house and I've consulted. Both experiences matter. In-house gives you depth -- the kind that comes from owning a brand over time, building a team, watching a strategy play out across a fiscal year. Consulting gives you range -- the ability to see across industries and identify what's working before the category catches on.
Now I'm looking for the right organization to embed with -- where I can own the marketing function, build on what's there, and drive results worth reporting.
My First 90 Days in Any New Role.
Three phases. Every role. The goal isn’t to move fast — its to understand before I build, build before I scale, and scale with clear accountability.
Phase 1 - Days 1-30: Listen & Audit
Before I build a strategy, I understand the business from the inside
- Taalk to every team marketing touches: sales, marketing, operations, leadership
- Audirt existing channels: what's running, what's working, what's broken, what's missing
- Review the customer journey from first touch through retention
- Identify the two or three things most worth fixing in the first 60 days
What You Get At Day 30
A clear-eyed situation analysis and a draft 90-day priority plan — built from what I actually found, not assumptions.
Phase 2 - Days 31-60: Build the Plan
Strategy Before Execution. Always.
- Define marketing goals that map to business outcomes (not activity metrics)
- Set up or refine measurement: what we're tracking, how, and what 'good' looks like
- Identify quick wins -- programs that can move in 30 days
- Map longer-horizon initiatives: brand work, channel buildouts, team needs
What You Get At Day 60
A documented marketing strategy with clear priorities, timelines, and ownership — ready to present to leadership.
Phase 3 - Days 61-90: Execute & Report
The Plan Meets Reality
- Launch quick-win programs with tracking in place from day one
- Begin executing on longer-term priorities: brand, content, channel, team
- Report on what's running with specifics: open rates, traffic, pipeline, revenue
- Make the first real decisions based on data, not assumptions
What You Get At Day 90
A working marketing operation with momentum, a clear performance baseline, and a roadmap for what comes next.
Let's Talk About
What Your Team Needs
From first concept to final product, I'm here to build something that truly works for you — through thoughtful strategy, disciplined execution, and measurable results.
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