Marketing Strategist · Fort Lauderdale, FL · Open to New Opportunities
10 Years of Marketing Strategy.
Measurable Results.
Ready to Lead.
I’m Scott Murphy — a marketing strategist with a decade of experience leading campaigns, building brands, managing events, and driving revenue across pharma, e-commerce, and consumer goods. I bring senior-level thinking, hands-on execution, and a track record that speaks for itself.
A Full-Stack Marketing Leader
I don’t specialize in one lane. I’ve built the kind of cross-functional marketing experience that lets me step into a leadership role, assess what’s working, identify what isn’t, and build a plan that moves the business forward — fast.
What I Do
Areas of Expertise
Whether you’re a growing brand in need of a strategic partner or an organization looking to fill a senior marketing gap, I’m built for the moment when vision has to become execution.
Brand Strategy & Positioning
Build a powerful brand identity Building brand identity from the ground up, repositioning established brands, and developing the messaging frameworks that make every campaign more effective. I’ve done it across regulated industries, consumer goods, and service businesses.
Digital Marketing & Campaign Management
Email, SMS, SEO, social, and content — built as an integrated system, not siloed tactics. I’ve managed multi-channel programs for organizations at every stage, consistently driving above-benchmark results on open rates, traffic, and conversion.
Event Marketing & Tradeshow Management
From national pharmaceutical conferences to consumer trade shows, I manage the full event lifecycle — pre-show strategy, on-site execution, lead capture, and post-event follow-up that actually converts.
Marketing Leadership & Team Management
I’ve led cross-functional teams, managed agency relationships, and owned the entire marketing function as the senior decision-maker. I build programs that scale and teams that perform without needing to be micromanaged.
About Scott
The Person Behind the Strategy
My career started in journalism — which gave me something most marketers don’t have from day one: a instinct for storytelling and a respect for the audience. That foundation has shaped everything I’ve done since, from writing the first email in a nurture sequence to standing in front of a leadership team presenting a $56M media plan.
I’ve worked in-house, I’ve consulted, and I’ve led from both seats. I know what it takes to build marketing programs that perform, and I know how to do it alongside teams, not just for them. Fort Lauderdale-based, nationally experienced, and ready for the next challenge.
What I've Done
Want more information about my skills and experience?
What a Decade of Marketing Leadership Looks Like
Scale $56M Annual Budget · Everglades Direct / ComplyRight
Managed a $56M annual marketing budget across direct mail, digital, and event channels for one of the largest compliance and HR solutions companies in the country.
Growth 62% Traffic Increase · Tri-Source Pharma
Built and executed a full digital strategy — website overhaul, SEO, and email — that drove a 62% increase in organic traffic and a 36% year-over-year growth in site visits within a regulated pharmaceutical environment.
Revenue $126K in 90 Days · DiscountMugs
Launched a brand-new SMS marketing channel from zero — subscriber acquisition, segmentation, automated flows, and campaign execution — generating $126,000 in direct revenue in the first 90 days.
Events National Conference Management · Tri-Source Pharma
Led full tradeshow strategy and execution across ACVIM, AVMA, VCS, and Fetch360 — managing booth design, pre-show campaigns, staff coordination, lead capture, and post-show follow-up for a national veterinary pharmaceutical brand.
Pharmaceutical & Life Sciences · E-Commerce & Retail · Consumer Goods & Floral · HR & Compliance Solutions · Event Marketing & Live Experiences · Marketing Consultancy
Mailchimp · HubSpot · Klaviyo · Google Analytics & GA4 · Google Search Console · SEMrush · WordPress · Elementor · Salesforce · Asana · Meta Ads Manager · LinkedIn Campaign Manager · Canva · Adobe Suite
Let's Talk About What You're Building
I’m actively exploring in-house marketing leadership opportunities where I can bring senior-level strategy, cross-functional execution, and a genuine bias toward results. If you’re building a marketing team or looking for someone to lead the function — I’d love to hear about it.
What I’m looking for:
- Manager or Senior Manager level marketing roles
- Industries: open — I bring transferable strategy across multiple verticals
- Location: Fort Lauderdale / South Florida preferred, open to hybrid and remote nationally
- Environment: collaborative teams that value both creative thinking and measurable outcomes
Real strategy, honest takes, and the kind of marketing thinking I bring into every room.
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