Marketing Services.
Built for You.
Tailored digital experiences to meet your unique goals. Every service backed by a decade of doing it at the highest level.
These aren't services I offer because they're in demand. They're the areas where I've spent years building real expertise, delivering real results, and developing the kind of instincts that only come from doing the work — not just directing it.
Whether I'm working as a fractional CMO for a growth-stage brand or stepping into a full-time marketing leadership role, the service areas below represent where I do my best work. Each one is backed by specific results, real client experience, and the kind of hands-on knowledge that makes the difference between a strategy that looks good in a deck and one that actually gets executed.
Six Areas of Deep Expertise.
Your brand is the foundation every other marketing program runs on. I build the creative and operational layer — visual identity, automation systems, social strategy, and the reporting infrastructure that ties it all together — so every part of your marketing works as a cohesive whole, not a set of disconnected pieces.
What this looks like in practice- Marketing automation — workflow design, lead nurture sequences, behavioral triggers, and CRM integration
- Marketing collateral — brochures, trade show materials, product catalogs, packaging, and sales enablement assets
- Social media strategy — platform strategy, content calendars, community management, and performance tracking
- Analytics and reporting — KPI frameworks, performance dashboards, A/B testing, and attribution modeling
- Brand identity — visual identity systems, messaging architecture, and brand guidelines
- Graphic design — logo design, campaign creative, print and digital asset production
Companies that need a creative partner who can define the brand, design the assets, and build the automation systems behind it — without managing multiple agencies for each piece.
Executed complete brand overhauls for Tri-Source Pharma, NextSource Pharma, and Ivaoes. Launched a $2.5M+ product line at Sunshine Bouquet with full creative direction. Increased email engagement 1,000%+ through analytics-driven optimization.
Search, paid media, and organic social — built as an integrated acquisition system with analytics at the center. I develop and manage programs that drive qualified traffic, lower cost-per-acquisition, and generate measurable revenue. Not impressions. Not vanity metrics. Revenue.
What this looks like in practice- SEO strategy — technical audits, keyword research, on-page optimization, and content roadmaps
- Google Ads management — Search, Display, and Performance Max campaign strategy and execution
- Meta Ads — Facebook and Instagram paid media strategy, creative direction, and optimization
- Retargeting — audience segmentation, creative strategy, and conversion rate optimization
- Organic social media — LinkedIn, Instagram, and Facebook content strategy and management
- Analytics and attribution — GA4, GTM, conversion tracking, and performance dashboards
- Campaign reporting with clear, actionable recommendations tied to business outcomes
Businesses investing in digital acquisition that want a senior strategist managing every paid and organic channel — accountable to revenue results, not activity reports.
Drove a 62% increase in organic traffic and 36% YoY growth in site visits at Tri-Source Pharma through an integrated SEO and content strategy. Built paid and organic programs that consistently outperformed industry benchmarks across e-commerce, B2B, and pharma.
Email and SMS are still the highest-ROI channels in digital marketing — when they're built with strategy, clean segmentation, and copy that actually converts. I've managed lists of over one million subscribers and built programs that consistently outperform industry benchmarks from day one.
What this looks like in practice- List strategy and segmentation architecture — built to move beyond batch-and-blast from the start
- Welcome sequences, post-purchase flows, win-back campaigns, and full lifecycle automations
- SMS program launch — platform setup, subscriber acquisition, compliance, and revenue-driving campaigns
- A/B testing frameworks for subject lines, send times, content blocks, and CTAs
- Deliverability optimization — list hygiene, authentication setup, and inbox placement monitoring
- Campaign calendars aligned to business goals and seasonal revenue opportunities
- Platform setup and migration — Klaviyo, HubSpot, ActiveCampaign, Mailchimp, and more
E-commerce brands, service businesses, and organizations with an existing list they aren't fully leveraging — or those ready to build a program from scratch and do it right the first time.
Managed 1M+ subscribers at DiscountMugs — driving a 52.7% improvement in open rates, a 32% reduction in bounce rate, and $126K in SMS revenue within 90 days of launching the channel. Every result came from strategy and segmentation, not list size.
A great event doesn't happen by accident — it happens because every detail was planned with purpose, every team member was prepared, and every touchpoint before, during, and after the show was designed to deliver a return. I manage the full event lifecycle so nothing falls through the cracks and every dollar spent works harder.
What this looks like in practice- Event strategy — goals, audience, messaging, and success metrics defined before a single vendor is contacted
- Vendor sourcing, contract negotiation, and logistics management — booth builders, AV, catering, print, and shipping
- Pre-show marketing — email campaigns, social content, and outreach to drive booth traffic and meeting bookings
- Booth design direction and collateral production — banners, brochures, swag, and interactive elements
- On-site management — setup, staff coordination, lead capture protocol, and real-time problem solving
- Post-show follow-up — lead segmentation, email sequences, and pipeline reporting
- Full event ROI analysis and strategic recommendations for the next show
Pharmaceutical companies, B2B organizations, and consumer brands that exhibit at national conferences and trade shows — and want their investment to generate real pipeline, not just booth traffic.
Managed national tradeshow presence across ACVIM, AVMA, VCS, and Fetch360 for Tri-Source Pharma — full lifecycle from pre-show strategy through post-show follow-up. Led Sunshine Bouquet's event program, contributing to $2.5M+ in annual product line sales.
Marketing doesn't scale without leadership. I step in as a fractional CMO or senior marketing advisor to set strategy, build and manage teams, align marketing to business goals, and create the infrastructure that makes growth repeatable and predictable — without the cost of a full-time executive hire.
What this looks like in practice- Fractional CMO and marketing advisory — senior leadership without the full-time overhead
- Annual marketing planning — goal setting, budget allocation, channel prioritization, and roadmap development
- Team building and management — hiring, onboarding, performance management, and mentorship
- Cross-functional alignment — connecting marketing to sales, product, and operations leadership
- Marketing operations setup — tech stack selection, workflow design, and reporting infrastructure
- Agency and vendor management — briefing, oversight, and performance accountability
- Board and executive-level reporting — presenting marketing performance with business-level clarity
Growth-stage companies without a CMO, organizations that have outgrown their current marketing leadership, and businesses preparing for a transition, acquisition, or rapid expansion where marketing strategy needs to keep pace.
Built and led marketing departments from the ground up at Tri-Source Pharma and DiscountMugs — hiring teams, establishing full marketing operations, and scaling programs that drove consistent YoY revenue growth across both organizations.
Your website is your hardest-working marketing asset — and most of them aren't working hard enough. I plan, design, and build websites that are strategically grounded, visually clean, and built to convert visitors into leads from the first click. Strategy comes before design. Every time.
What this looks like in practice- Website strategy and information architecture — planned before a single page is designed
- UX planning and wireframing — mapping the user journey with intention and purpose
- Design direction and brand alignment — clean, modern aesthetics built around clarity and conversion
- WordPress development and Elementor build-out — fast, flexible, and easy for you to maintain
- Copywriting and content development for every page on the site
- SEO foundation — on-page optimization, meta data, site structure, schema markup, and page speed
- Post-launch support and ongoing performance monitoring
Businesses with an outdated or underperforming website, organizations launching a new brand or product line, and companies that have invested in paid traffic but haven't invested in the destination that traffic lands on.
Delivered complete website overhauls for Tri-Source Pharma, NextSource Pharma, and Ivaoes — new architecture, design, copy, and UX across all three. The Tri-Source rebuild contributed to a 62% increase in organic traffic and a 32% reduction in bounce rate within six months of launch.
Strategy First.
Always.
Every engagement — regardless of the service — follows the same disciplined approach. Discovery before recommendations. Research before strategy. Strategy before execution. And measurement throughout.
I don't start building until I understand what we're building toward and why. This process exists because I've seen what happens without it — campaigns launched without strategy, websites built without a brief, events executed without a post-show plan.
A complete picture of where you are, where you want to go, and what's standing between the two. Every recommendation I make from this point forward is built on that foundation — not assumptions.
A strategic blueprint that everyone on the team understands, agrees on, and can execute against with confidence. No ambiguity about priorities. No disagreement about direction. Just a clear plan built to deliver the results we defined in step one.
Deliverables that are on strategy, on brand, and on time — reviewed internally before they're ever reviewed by you, and built to perform from the moment they launch.
A clear, honest view of what the work is delivering — not just what happened, but what it means, what to do next, and why. Every reporting cycle becomes a strategic conversation, not just a recap.
Marketing that gets better every month — not because the tactics change constantly, but because the decisions behind them get smarter. Optimization is how short-term campaigns become long-term competitive advantages.
The work looks busy without this process but doesn't build anything. Strategy before execution isn't a preference — it's the difference between marketing that compounds and marketing that just spends.
Ready to Make Your
Vision Real?
From first concept to final product, I'm here to build something that truly works for you — through thoughtful strategy, disciplined execution, and measurable results.