Skills & Experience - Marketing Scott Murphy | Executive Marketing Strategist & Growth Leader

SKILLS & EXPERIENCE SKILLS & EXPERIENCE SKILLS & EXPERIENCE SKILLS & EXPERIENCE SKILLS & EXPERIENCE SKILLS & EXPERIENCE SKILLS & EXPERIENCE

Bringing Your Ideas to Life with Design Excellence

Branding & Logo Design

A brand is more than a logo — it’s the sum of every impression, every message, and every experience a customer has with your business. I develop and manage brand systems that create consistency across every touchpoint, build long-term equity, and give businesses a clear, compelling identity that resonates with the right audience.

Web Design & Development

Your website is your most important marketing asset — and it needs to work as hard as the rest of your strategy. I oversee web projects from architecture and design to content, UX, and ongoing performance optimization, ensuring every page serves a clear purpose and moves visitors toward action.

Email & SMS Marketing

Email and SMS are still the highest-ROI channels in digital marketing — when they’re built with strategy, clean segmentation, and copy that actually converts. I’ve grown lists to over one million subscribers, driven $126K in SMS revenue in the first 90 days, and consistently pushed open rates well above industry benchmarks.

Corporate Event Planning

Corporate events are one of the most powerful tools for building relationships, reinforcing brand identity, and generating pipeline — when they’re planned with purpose. I manage every layer of the event lifecycle, from concept and vendor coordination to on-site execution and post-event follow-up, ensuring every detail reflects the brand and delivers on its goals.

Social Media

Social media is where brands either build a real presence or disappear into the noise — and the difference comes down to strategy, consistency, and knowing your audience. I develop platform-specific content strategies that grow engaged followings, support campaign goals, and reflect a brand voice worth following.

Campaign Reporting & Analysis

Customer Acquisition

Acquiring the right customers — not just more traffic — requires a sharp understanding of your audience, your funnel, and where the real friction lives. I build acquisition strategies that combine paid, organic, and owned channels into a cohesive approach that drives qualified leads and measurable growth.

Marketing Automation

Building automated workflows that nurture leads, retain customers, and trigger the right message at exactly the right moment. From welcome sequences and behavioral triggers to multi-touch drip campaigns, I design systems that work around the clock so your team doesn’t have to.

Product Development & Management

Bringing a product to market successfully requires marketing thinking embedded from the very beginning — not bolted on at the end. I collaborate across teams to develop positioning, define target audiences, build launch strategies, and manage product lines throughout their lifecycle to maximize performance and profitability.

Catalog Production & Merchandising

A well-executed catalog or merchandising strategy does more than showcase products — it shapes the buying experience and drives sell-through at every level of the funnel. I’ve managed end-to-end catalog production for large product lines, coordinating photography, copywriting, layout, and print or digital distribution with precision and brand consistency.

SEO

Search engine optimization is a long game, but when it’s done right it becomes one of the most valuable and cost-efficient channels in your marketing mix. I’ve driven over 60% increases in organic site traffic through technical audits, content strategy, keyword targeting, and on-page optimization that compounds over time.

Conferences & Tradeshows

Trade shows and conferences represent a significant investment, and the brands that see the best returns are the ones that treat them as a full-funnel marketing opportunity — not just a booth. I’ve managed large-scale presence at national events including ACVIM, AVMA, and Fetch360, developing strategies that generate qualified leads, capture first-party data, and drive measurable ROI long after the show floor closes.

Market Research & Competitive Analysis

Knowing where you stand in the market is the foundation of every smart marketing decision. I conduct in-depth competitive analyses that surface positioning gaps, audience insights, and untapped opportunities — giving brands the intelligence they need to move with confidence.

Content Development

Great content doesn’t just fill a page — it builds authority, earns trust, and moves audiences closer to a decision. I develop content strategies and assets across every format, from blog series and email copy to event collateral and brand messaging, all aligned to a clear business objective.

How I Work With Clients

A clear, consistent process from first conversation to final delivery — so you always know what’s happening, what’s next, and what to expect.

Every engagement — whether it’s a brand identity refresh, a full website build, a 12-month SEO strategy, or managing your presence at a national tradeshow — follows the same disciplined framework. Strategy before execution. Clarity before creative. Results before anything else.

Stage 1

Discovery & Intake