Professional Experience
A Career Built on Results.
Ten-plus years of marketing leadership across eight organizations — from a $56M-budget enterprise operation to the consultancy I built from the ground up. Every role added a layer. Every engagement left the brand in a better position than it started.
The Full Record
Eight roles across 10+ years — each one building on the last. Click any role to expand.
Axis Creative Consulting is a Fort Lauderdale-based marketing and brand consultancy serving South Florida businesses and clients nationwide across digital marketing, brand strategy, and event management.
Built the agency from the ground up — developing the consulting framework, service model, client delivery workflows, and account management systems that now support a growing B2B and B2C client portfolio. Full ownership of strategy, execution, and client relationships across every engagement.
- Directed strategic brand transformations for a diverse portfolio of B2B and B2C clients — serving as both strategic lead and hands-on execution partner
- Architected the agency's core consulting framework and project delivery workflows from the ground up, including intake, discovery, strategy, execution, and reporting phases
- Elevated client retention to 98% through a proactive account health auditing process, identifying upsell opportunities before clients recognized the need
- Directed two high-impact brand transformations driving an average 25% increase in digital lead generation within the first 90 days post-engagement
- Brand strategy, positioning, and messaging architecture
- Digital marketing — SEO, content, email, and paid channels
- Event management and tradeshow marketing
- Website strategy, design direction, and optimization
- Performance reporting and campaign analytics
Tri-Source Pharma is a parent pharmaceutical company specializing in oncology, sedation, anesthesia, and pain management across human and animal healthcare markets.
Led strategic planning and execution of full-funnel, multi-channel marketing initiatives across all pharmaceutical brands — driving customer acquisition, engagement, and revenue performance in a regulated environment where credibility and precision are non-negotiable.
- Spearheaded integrated campaigns leveraging automated email journeys, personalized content, and trigger-based workflows — reducing bounce rates 32% and growing YoY traffic 36%
- Directed SEO-driven content strategies and continuous campaign optimization, resulting in a 62% increase in site visits and significant engagement lift
- Led website redesigns for trisourcepharma.com, nextsourcepharma.com, and ivaoes.com — improving UX, SEO performance, and conversion paths across all three brands
- Oversaw conference and event marketing for ACVIM, VCS, AVMA, and Fetch360 — executing under budget while increasing brand exposure and lead capture at every event
- Developed SOPs and best-practice playbooks for all key marketing functions, mentoring team members and serving as internal subject matter expert
- Created print-ready product packaging and marketing collateral aligned to regulatory and branding guidelines
DiscountMugs is one of the largest suppliers of promotional products in the United States — serving businesses and individuals looking to build brand recognition through custom branded merchandise.
Owned lifecycle email and SMS marketing strategy for a subscriber base exceeding one million double opt-in contacts. Full program ownership — from platform management and campaign execution through A/B testing, deliverability management, and the ground-up launch of a new SMS channel.
- Planned and executed automated campaigns including welcome series, triggered workflows, newsletters, and transactional messaging using Salesforce Marketing Cloud
- Increased open rates from 14.8% to 22.6% and achieved 9% CTR through behavioral segmentation and systematic A/B testing
- Maintained 94-98% inbox placement through authentication protocols (SPF, DKIM), bounce monitoring, and CAN-SPAM compliance
- Launched SMS channel from zero — platform selection, subscriber acquisition flows, compliance framework, and campaign execution all within 90 days
- Grew SMS subscribers 22% and generated $126,000+ in new revenue within the first three months of operation
- Partnered with creative and merchandising on seasonal landing pages, content strategy, and product promotions — overseeing full QA before every deploy
Sunshine Bouquet Company is a privately held, international company that manufactures and sells fresh-cut flowers through various mass-market channels throughout the United States.
Led brand marketing initiatives across print, digital, social, and experiential channels for a national floral manufacturer. Full ownership of collateral production, tradeshow logistics, social media strategy, and a product development contribution that generated $2.5M+ in its debut year.
- Developed marketing collateral including catalogs, brochures, trade show displays, web content, and product launch materials from concept through final delivery
- Increased branded social media engagement 12-15% monthly through a photography-driven content strategy
- Designed the Venice Collection bouquet line — a top-selling product that generated $2.5M+ in sales in its debut year (2018)
- Managed trade show budgets, logistics, and cross-functional coordination for national industry events and corporate meetings
- Coordinated cross-functional teams across sales, marketing, and senior management to develop strategy and execute events on time and under budget
- Conducted competitive research to guide marketing strategy and ensure alignment with industry best practices
The Gems Group is a lifestyle brand creating demand for fresh flowers in everyday life — inspiring Americans to purchase flowers through marketing and product development within the supermarket channel and fostering partnerships with leading retailers throughout North America.
Supported product development, client programs, and marketing initiatives within the retail floral channel — coordinating across development, operations, and fulfillment teams while managing client relationships and delivering business development presentations.
Key Contributions- Coordinated cross-functional workflows between development, operations, and fulfillment teams to execute client programs on schedule
- Planned, prepared, and executed all business development events, meetings, presentations, and Product Development Forums
- Managed client portals and supported relationship growth through customized marketing and promotional initiatives
Delivered digital marketing services for clients including Triangle Hospitality Group, Le Soleil Property Management of Florida, and Worth International Media Group — publishers of Recommend (travel agents) and Prevue (meetings and incentive travel).
Provided full-service digital marketing across web design, email, SEO, social media, and performance reporting — tailored to each client's specific business needs and audience.
Services Delivered- Executed web design, SEO, email marketing, social media campaigns, and performance reporting for hospitality and media clients
- Conducted market research and competitive analysis to guide campaign strategy across three distinct industries
- Coordinated marketing of renewals, new acquisitions, and audience development programs for B2B media clients
Newvue is a pioneering technology company specializing in Channel Development for content owners and IPTV Consulting for government and private sector organizations.
Led digital marketing strategy across all company brands — managing online media initiatives, social growth programs, email marketing, and analytics reporting to increase visibility, membership, and site traffic.
Key Results- Increased website traffic 200% through branded social media growth initiatives and content strategy
- Boosted email engagement 1,000% within six months through A/B testing, content optimization, and design improvements
- Managed PPC, affiliate marketing, SEO, and analytics reporting — optimizing ROI across all digital channels
Everglades Direct/ComplyRight, Inc. is a privately held company specializing in B2B direct marketing, sales, service, and fulfillment — managing employment law, workplace safety, and training products with key retail partners including Office Depot, Staples, Intuit, and Deluxe Business Forms.
Managed multi-channel marketing campaigns and product merchandising for major B2B brands — with full accountability for campaign execution, catalog production, product lifecycle management, and performance across a $56M annual marketing budget.
Key Contributions- Executed integrated campaigns across email, direct mail, PPC, webinars, and digital channels within a $56M annual marketing budget
- Reduced catalog production timelines by 30 days through process optimization and cross-functional workflow improvements
- Managed product lifecycle, vendor negotiations, pricing, forecasting, and distribution to enhance sales and profitability
- Contributed to development and launch of HRdirect.com, improving functionality, user experience, and digital performance
Where It Started
A journalism degree from one of the country's top communication programs — where the training wasn't just writing, it was researching deeply, understanding your audience, structuring a story, and meeting a deadline. The same skills, applied to marketing, every day.
The journalism background is not incidental. Understanding how to research, structure a narrative, and communicate clearly to a specific audience is the foundation every effective marketing campaign is built on. That's what a magazine journalism degree at UF teaches — and it's been the constant thread through 10+ years of marketing work.
Seen Enough to Know
This Could Work?
Whether you're evaluating marketing candidates or exploring a consulting engagement — let's talk about how this background translates to your specific challenge.