About Me
Hi, I am Scott Murphy
Strategist.
Storyteller.
I specialize in creating unique visual identities for digital products
I’ve spent over a decade at the intersection of creative thinking and performance marketing — building brands, leading teams, and turning strategy into results that show up in the numbers. Here’s the full picture.
Why I Do This
I started my career as a journalist — and that origin story matters more than it might seem. Journalism taught me to ask better questions, to find the story beneath the surface, and to respect the intelligence of the audience. Those instincts have shaped every marketing decision I’ve made since.
What I’ve learned over a decade of in-house and consulting work is that most marketing problems aren’t actually marketing problems. They’re clarity problems. A brand that can’t articulate what makes it different. A campaign built around what the company wants to say instead of what the customer needs to hear. A website that looks the part but doesn’t do the job.
My approach has always been the same: get clear on the audience, get sharp on the message, and build the systems that deliver it consistently — across email, events, digital, and brand. Then measure everything, learn from what the data says, and iterate.
I’ve done this for pharmaceutical companies navigating regulated markets, e-commerce brands competing on price and speed, consumer goods companies trying to break through at retail, and HR solutions organizations managing campaigns at significant scale. The industries are different. The discipline is the same.
I’m not looking for the easiest room to be the smartest person in. I’m looking for a team worth building something great with.
Location
Languages
English, French and German (with accent)
Personality
Inaccessible
Approachable
Complex
Simple
Modern
Traditional
Unrealistic
Practical
Dynamic
Static
Unimaginative
Innovative
Adaptable
Rigid
The Journey
My Professional
Work Experience
The Full Record
Eight roles across 10+ years — each one building on the last. Click any role to expand.
Axis Creative Consulting is a Fort Lauderdale-based marketing and brand consultancy serving South Florida businesses and clients nationwide across digital marketing, brand strategy, and event management.
Built the agency from the ground up — developing the consulting framework, service model, client delivery workflows, and account management systems that now support a growing B2B and B2C client portfolio. Full ownership of strategy, execution, and client relationships across every engagement.
- Directed strategic brand transformations for a diverse portfolio of B2B and B2C clients — serving as both strategic lead and hands-on execution partner
- Architected the agency's core consulting framework and project delivery workflows from the ground up, including intake, discovery, strategy, execution, and reporting phases
- Elevated client retention to 98% through a proactive account health auditing process, identifying upsell opportunities before clients recognized the need
- Directed two high-impact brand transformations driving an average 25% increase in digital lead generation within the first 90 days post-engagement
- Brand strategy, positioning, and messaging architecture
- Digital marketing — SEO, content, email, and paid channels
- Event management and tradeshow marketing
- Website strategy, design direction, and optimization
- Performance reporting and campaign analytics
Tri-Source Pharma is a parent pharmaceutical company specializing in oncology, sedation, anesthesia, and pain management across human and animal healthcare markets.
Led strategic planning and execution of full-funnel, multi-channel marketing initiatives across all pharmaceutical brands — driving customer acquisition, engagement, and revenue performance in a regulated environment where credibility and precision are non-negotiable.
- Spearheaded integrated campaigns leveraging automated email journeys, personalized content, and trigger-based workflows — reducing bounce rates 32% and growing YoY traffic 36%
- Directed SEO-driven content strategies and continuous campaign optimization, resulting in a 62% increase in site visits and significant engagement lift
- Led website redesigns for trisourcepharma.com, nextsourcepharma.com, and ivaoes.com — improving UX, SEO performance, and conversion paths across all three brands
- Oversaw conference and event marketing for ACVIM, VCS, AVMA, and Fetch360 — executing under budget while increasing brand exposure and lead capture at every event
- Developed SOPs and best-practice playbooks for all key marketing functions, mentoring team members and serving as internal subject matter expert
- Created print-ready product packaging and marketing collateral aligned to regulatory and branding guidelines
DiscountMugs is one of the largest suppliers of promotional products in the United States — serving businesses and individuals looking to build brand recognition through custom branded merchandise.
Owned lifecycle email and SMS marketing strategy for a subscriber base exceeding one million double opt-in contacts. Full program ownership — from platform management and campaign execution through A/B testing, deliverability management, and the ground-up launch of a new SMS channel.
- Planned and executed automated campaigns including welcome series, triggered workflows, newsletters, and transactional messaging using Salesforce Marketing Cloud
- Increased open rates from 14.8% to 22.6% and achieved 9% CTR through behavioral segmentation and systematic A/B testing
- Maintained 94-98% inbox placement through authentication protocols (SPF, DKIM), bounce monitoring, and CAN-SPAM compliance
- Launched SMS channel from zero — platform selection, subscriber acquisition flows, compliance framework, and campaign execution all within 90 days
- Grew SMS subscribers 22% and generated $126,000+ in new revenue within the first three months of operation
- Partnered with creative and merchandising on seasonal landing pages, content strategy, and product promotions — overseeing full QA before every deploy
Sunshine Bouquet Company is a privately held, international company that manufactures and sells fresh-cut flowers through various mass-market channels throughout the United States.
Led brand marketing initiatives across print, digital, social, and experiential channels for a national floral manufacturer. Full ownership of collateral production, tradeshow logistics, social media strategy, and a product development contribution that generated $2.5M+ in its debut year.
- Developed marketing collateral including catalogs, brochures, trade show displays, web content, and product launch materials from concept through final delivery
- Increased branded social media engagement 12-15% monthly through a photography-driven content strategy
- Designed the Venice Collection bouquet line — a top-selling product that generated $2.5M+ in sales in its debut year (2018)
- Managed trade show budgets, logistics, and cross-functional coordination for national industry events and corporate meetings
- Coordinated cross-functional teams across sales, marketing, and senior management to develop strategy and execute events on time and under budget
- Conducted competitive research to guide marketing strategy and ensure alignment with industry best practices
The Gems Group is a lifestyle brand creating demand for fresh flowers in everyday life — inspiring Americans to purchase flowers through marketing and product development within the supermarket channel and fostering partnerships with leading retailers throughout North America.
Supported product development, client programs, and marketing initiatives within the retail floral channel — coordinating across development, operations, and fulfillment teams while managing client relationships and delivering business development presentations.
Key Contributions- Coordinated cross-functional workflows between development, operations, and fulfillment teams to execute client programs on schedule
- Planned, prepared, and executed all business development events, meetings, presentations, and Product Development Forums
- Managed client portals and supported relationship growth through customized marketing and promotional initiatives
Delivered digital marketing services for clients including Triangle Hospitality Group, Le Soleil Property Management of Florida, and Worth International Media Group — publishers of Recommend (travel agents) and Prevue (meetings and incentive travel).
Provided full-service digital marketing across web design, email, SEO, social media, and performance reporting — tailored to each client's specific business needs and audience.
Services Delivered- Executed web design, SEO, email marketing, social media campaigns, and performance reporting for hospitality and media clients
- Conducted market research and competitive analysis to guide campaign strategy across three distinct industries
- Coordinated marketing of renewals, new acquisitions, and audience development programs for B2B media clients
Newvue is a pioneering technology company specializing in Channel Development for content owners and IPTV Consulting for government and private sector organizations.
Led digital marketing strategy across all company brands — managing online media initiatives, social growth programs, email marketing, and analytics reporting to increase visibility, membership, and site traffic.
Key Results- Increased website traffic 200% through branded social media growth initiatives and content strategy
- Boosted email engagement 1,000% within six months through A/B testing, content optimization, and design improvements
- Managed PPC, affiliate marketing, SEO, and analytics reporting — optimizing ROI across all digital channels
Everglades Direct/ComplyRight, Inc. is a privately held company specializing in B2B direct marketing, sales, service, and fulfillment — managing employment law, workplace safety, and training products with key retail partners including Office Depot, Staples, Intuit, and Deluxe Business Forms.
Managed multi-channel marketing campaigns and product merchandising for major B2B brands — with full accountability for campaign execution, catalog production, product lifecycle management, and performance across a $56M annual marketing budget.
Key Contributions- Executed integrated campaigns across email, direct mail, PPC, webinars, and digital channels within a $56M annual marketing budget
- Reduced catalog production timelines by 30 days through process optimization and cross-functional workflow improvements
- Managed product lifecycle, vendor negotiations, pricing, forecasting, and distribution to enhance sales and profitability
- Contributed to development and launch of HRdirect.com, improving functionality, user experience, and digital performance
The Tech Stack
30+ platforms across the full marketing technology spectrum — from CRM and marketing automation through analytics, CMS, and project management.
Platforms
Marketing
Optimization
E-Commerce
& Social
Management
How I work?
My work process,
Crafted around your vision.
I start by understanding your goals, then move to wireframes, design, and finally development — turning ideas into polished, functional products.
How Every
Engagement Works.
Seven stages. Every client. No shortcuts. Click each stage to see exactly what happens and why it's part of the process.
Goal: Understand the client, their business, and what success actually looks like — before a single deliverable is discussed or a single dollar is committed.
Every engagement starts here. Before strategy, before proposals, before timelines — I need to understand your business from the inside out. What's working, what's broken, what's been tried, and what matters most. This stage is about listening, not selling.
What Happens in This StageYou leave with: a clear sense of whether we're the right fit. I leave with: everything I need to build a proposal that actually addresses your real situation — not a generic one.
Goal: Align on scope, deliverables, timeline, and investment in writing before any work begins. No ambiguity, no assumptions, no surprises.
The proposal isn't a sales document — it's a shared agreement about what success looks like and how we'll get there. I walk you through every line item, answer every question, and don't start work until we're fully aligned. The contract protects both of us.
What Happens in This StageYou leave with: a signed agreement, a clear timeline, and full confidence in what you're getting. I leave with: the mandate to do the work right.
Goal: Establish the working rhythm, communication protocols, tool access, and shared success benchmarks before the first deliverable is touched.
This is where the engagement transitions from agreement to action. We align every stakeholder, set up the systems we'll work in, and establish the communication cadence that keeps the project moving and you informed at every stage. No one gets surprised mid-project.
What Happens in This StageYou leave with: a shared project view, confirmed milestones, and clarity on exactly how we'll communicate. I leave with: everything I need to move fast without asking unnecessary questions.
Goal: Build the complete strategic framework — every key decision made, every channel mapped, every message defined — before a single piece of execution begins.
Strategy before tactics. Always. This is the stage where research informs positioning, data drives channel selection, and the creative brief gets written before the creative work begins. Rushing this stage is how good execution produces bad results. I don't skip it.
What Happens in This StageYou leave with: a documented strategy you own — not a presentation deck that lives on my computer. I leave with: approval to execute.
Goal: Implement the agreed strategy with precision, full accountability, and complete transparency on what's being done and why.
This is where the plan meets reality. Creative production, campaign builds, content publishing, platform setup, event execution — whatever the engagement calls for, this is where it gets done. Every deliverable reviewed before it goes live. Every launch tracked from day one.
What Happens in This StageYou leave with: work that's live, trackable, and doing its job. I leave with: data to optimize in the next stage.
Goal: Measure what's working, identify what isn't, and make data-driven adjustments — before locking in the next phase of work.
Marketing doesn't end at launch — it begins there. Every campaign, every program, and every channel gets evaluated against the benchmarks set in Stage 4. What the data says gets shared plainly, without spin. If something isn't working, we fix it. If something is exceeding expectations, we scale it.
What Happens in This StageYou leave with: a clear view of what the work is producing and what happens next. I leave with: a refined approach that improves on everything learned so far.
Goal: Document what was done, what it produced, and what it means for the next chapter — so the value of the engagement doesn't leave when I do.
The final stage is about leaving things better than I found them — and leaving you with the knowledge to sustain what we built. A full performance report, a documented playbook of what worked, and a clear recommendation for what comes next. Whether that's a continued engagement or a confident handoff to an internal team.
What Happens in This StageYou leave with: a documented record of everything built and every result achieved — and the roadmap for what comes next. That's the standard every engagement is held to.
Get started
Ready to make your
vision real?
From first concept to final product, I’m here to build something that truly works for you through thoughtful design & development.