Marketing Insights
Insights is where I break down what's working in modern marketing — from campaign tactics and brand strategy to event execution and the tools reshaping how we connect with audiences. Written from the field, not the sidelines.
AI Tools for Event Marketing: What’s Actually Worth Using in 2026
AI is reshaping event marketing — but the gap between hype and real-world value is significant. This post cuts through the noise and breaks down which AI applications are genuinely worth adopting for pre-show content creation, personalized attendee outreach, on-site engagement, and post-event reporting and lead follow-up.
AI Tools for Event Marketing: What’s Actually Worth Using in 2025 AI Tools for Event Marketing: What’s Actually Worth Using in 2025 Every marketing conference in the last two years has had at least one session on AI. Every vendor booth is pitching AI-powered everything. And every event marketer I
The 90-Day Brand Audit: Is Your Brand Working For You?
Your brand is either building trust and driving decisions, or quietly creating friction you can’t see — and most businesses don’t know which one is true. This structured brand audit framework examines positioning, messaging, visual identity, digital presence, and internal alignment across a 90-day window to give you a clear, honest picture of where your brand is working and where it’s working against you.
Markets, Pop-Ups & Local Events: How Artists, Freelancers & Local Brands Can Turn Live Events Into a Marketing Engine
You’re showing up — but are you converting? Here’s how to make every live event work harder for your brand and your bottom line.
Why Your Post-Event Email Sequence Is Losing You Business
Most brands invest everything in the event itself and almost nothing in what happens after — and that’s exactly where the revenue gets left on the table. This post covers the post-event email sequence framework I use to start converting warm leads within 24 hours of the last session, including timing, segmentation, and the three messages that matter most.
Why Your Social Media Isn’t Working — And What to Do Instead in 2026
The brutal truth about organic reach, the real reason your posts aren’t converting, and the smarter strategy that actually builds your business this year.
Building a Strong Brand Identity in 2026 — Even on a Small Budget
Building a Strong Brand Identity in 2026 — Even on a Small Budget Here’s a myth worth busting right at the start: strong branding is not a luxury reserved for businesses with big budgets. It never was — but in 2026, it’s less true than ever. The tools, platforms, and
The Rising Cost of Digital Ads — How Local Businesses Can Still Get Results
The Rising Cost of Digital Ads — How Local Businesses Can Still Get Results If you’ve been running digital ads for your small business and noticed your budget stretching thinner than it used to — you’re not imagining it, and you’re not alone. Across Google, Meta, Instagram, and TikTok, advertising
AI tools are changing how we design in 2025
AI isn’t just a buzzword anymore—it’s quietly reshaping how we approach design, and in 2025, the shift is impossible to ignore. Whether you’re working on a brand identity, building a website, or refining a product interface, AI tools are now part of the everyday creative workflow. And no, they’re not
