The Person Behind
10+ Years of
Marketing Results.
Fort Lauderdale-based marketing leader with a decade of cross-functional ownership across brand, digital, email, SMS, events, and team management. I've managed $56M budgets, built teams from scratch, and delivered results in regulated and non-regulated industries. Open to full-time in-house marketing roles.
I Started in Journalism.
Not Marketing.
I graduated from the University of Florida with a degree in Magazine Journalism — not a marketing degree, not a business degree. At the time, I thought I was going to write for a living. What I didn't realize yet was that journalism had already given me the most valuable skill in marketing: the ability to understand an audience, structure a story for them, and make every word earn its place.
That foundation never left. It's why I write my own copy. It's why I can walk into a strategy session and quickly identify what a brand is really saying versus what it thinks it's saying. It's why the messaging work I do tends to be cleaner and more direct than what most marketing teams produce — because I was trained to communicate, not to impress.
Journalism taught me that clarity is a form of respect. If your audience has to work hard to understand you, you've already lost them.
A Decade of Real-World Programs.
The first marketing roles built the digital foundation — web management, SEO, email, social, and paid advertising for clients across hospitality, property management, and media. Then came Everglades Direct / ComplyRight, where I learned what enterprise marketing actually looks like: a $56M annual budget, multi-channel campaigns running simultaneously across email, direct mail, PPC, and webinars, and the discipline of managing product lines, vendor negotiations, and catalog production at scale.
Each role added a layer. Sunshine Bouquet taught me brand development, product marketing, and trade show management for a national consumer goods company. I designed a bouquet collection there — the Venice Collection — that generated $2.5M+ in its first year. That result didn't happen because I was lucky. It happened because I understood the buyer, the retail channel, and what makes a product tell a story on a shelf.
At DiscountMugs, I owned lifecycle email and SMS marketing for a subscriber list of over one million contacts. I built the SMS channel from zero — selecting the platform, designing the subscriber acquisition flows, building the compliance framework, and executing the first campaigns. $126,000 in revenue in the first 90 days. Email open rates went from 14.8% to 22.6%. These weren't small programs. They were full-scale marketing operations, and I ran them end to end.
Four Years in a Regulated Environment.
The most demanding role of my career was at Tri-Source Pharma — a pharmaceutical company operating across oncology, sedation, anesthesia, and pain management in both human and animal health. Marketing in a regulated industry is a different discipline. Every claim requires substantiation. Every campaign requires compliance review. The margin for error is essentially zero.
What I built there was a full-funnel digital marketing operation: automated email journeys, SEO-driven content programs, website redesigns for multiple brand properties, and conference and event marketing across four national shows annually. The results were measurable and significant — +62% organic site traffic, −32% bounce rate, +36% year-over-year growth — but the more important result was building a marketing infrastructure that could sustain those numbers consistently across a complex, multi-brand environment.
I also built the SOPs. The playbooks. The team training. The reporting cadences. Not because I was told to — because I'd learned that the difference between a campaign and a program is the system underneath it.
Building What I Know Works.
In 2025 I launched Axis Creative Consulting to bring senior marketing thinking to businesses that need it without the cost of a full-time executive hire. We've maintained 98% client retention since launch — not because I chase every account, but because I'm selective about what I take on and relentless about the work once I do.
I'm also actively looking for the right in-house role. The consulting work has given me perspective and range. But there's a kind of impact that only comes from being fully embedded — from owning a brand over time, building a team, and seeing a multi-year strategy through. That's the work I want to do next.
The work I'm most proud of isn't the biggest budget I managed. It's the moments where a clear strategy, executed well, produced a result someone could point to and say: that changed something.
I'm actively looking for the right in-house role. The consulting work gave me range -- but there's a kind of impact that only comes from being fully embedded: owning a brand over time, building a team, and watching a multi-year strategy play out. That's the work I want to do next. If you're building that kind of team, let's talk.
THE DIFFERENTIATIORS
What You Get When You Hire Scott.
Six things that distinguish how I think about marketing from how most people practice it — and why they show up consistently in the results.
I don't start building anything until I understand the goal, the audience, the competitive landscape, and the success metric. Most marketing problems are execution problems in disguise — but most execution problems are strategy problems that showed up late. The plan comes first.
A degree in Magazine Journalism from UF means I was trained to understand audiences, structure narratives, and communicate with precision. I write my own copy. I know what makes a headline land and what makes a message invisible. That training is the backbone of every brand project I've touched.
I measure what matters and report on what moves. +62% organic traffic. $126K SMS revenue in 90 days. 98% client retention. These aren't vanity metrics — they're the outcomes that the business cared about. I'm built for accountability, not attribution theater.
I'm not a strategist who hands off to an execution team, and I'm not an executor who waits for a strategy brief. I do both. Building the plan and implementing it means the gap between strategy and reality stays small — because the person who designed the plan is the one running it.
I've worked across pharmaceutical, e-commerce, consumer goods, hospitality, technology, and professional services. Each industry demanded something different — different audiences, different compliance environments, different channels. That range means I bring cross-industry pattern recognition to every new challenge without defaulting to category conventions.
Every engagement ends with the client better equipped than when we started — SOPs documented, playbooks built, team knowledge transferred. The goal isn't dependency; it's capability. At Tri-Source, the marketing infrastructure I built continued performing after I left. That's the standard.
See How These Show Up in Practice. Three full case studies -- strategy, execution, and the numbers -- so you can see exactly how these qualities produce results.
BY THE NUMBERS
A Career Measured
in
Real Outcomes.
The metrics that matter most across ten-plus years of marketing programs — not impressions, not engagement rates, but the numbers that actually moved the business.
HOW I WORK
Six Principles that Don't Move.
These aren’t values on a slide deck. They’re the principles that show up in every brief, every campaign, and every client conversation — whether the budget is $5,000 or $56 million.
Strategy Before Tactics
Every campaign, every event, and every decision starts with a clear understanding of the objective — because execution without strategy is just expensive activity.
Before a single asset is designed, a vendor is called, or an email is sent, I ask the question that separates good marketers from great ones: what are we actually trying to accomplish? Goals get defined. Audiences get identified. Success gets measured. Only then does the work begin.
This is the trait that separates senior marketers from junior ones — the instinct to resist the urge to start executing and invest the time upfront that makes everything downstream faster, sharper, and more effective.
The Audience Is Always First
Every message and every experience is built around one question: what does this person need to feel, know, or do — and what's the most effective way to get them there?
Marketing fails when it's built around what a company wants to say instead of what the audience needs to hear. Events fail when designed for the brand instead of the attendee. The audience-first mindset requires setting aside internal assumptions and building every program around the real human being on the other end of it.
This principle is what produces campaigns that convert, events that get talked about, and brands that earn loyalty — not just awareness.
Execution Is the Strategy
A flawless plan means nothing if the delivery breaks down. The gap between strategy and result is always filled — or lost — in the details of how the work actually gets done.
I've seen brilliant strategies collapse because someone didn't confirm the AV setup. I've seen mediocre ideas punch above their weight because the execution was relentless. The way work gets done is inseparable from the outcomes it produces. Quality control isn't a final step — it's a mindset that runs through every phase.
This is the principle that clients and employers remember most. Not the deck. The delivery.
Data Informs.
Instinct Leads.
Numbers tell you what happened. Experience tells you why — and what to do next. The best marketing decisions live at the intersection of both.
Every campaign I run has tracking in place before it launches. But data without context is just noise — and over-reliance on metrics causes organizations to optimize the wrong things with increasing precision. The craft of marketing requires knowing when to let the data lead and when to trust the instinct built from years of pattern recognition.
This balance — analytical rigor and creative conviction — is what separates marketing leaders who can grow a brand from those who can only report on one.
Details Are the Experience
In marketing and in live events, the difference between good and exceptional lives in the details most people never notice — and that every person feels.
The attendee doesn't consciously notice that the booth lighting was positioned to eliminate shadows, or that lead capture was designed to take under 30 seconds. But they feel all of it. The same is true in marketing — the CTA rewritten six times, the email that arrived Thursday instead of Monday. Details are invisible when they're right. They're everything when they're wrong.
This is what clients mean when they say they trust someone. It's not a natural talent. It's a discipline.
Accountability Is Non-Negotiable
I don't measure success by activity, effort, or intent. I measure it by results — and I hold myself to that standard regardless of the circumstances.
Marketing is one of the few functions where it's possible to stay very busy for a very long time without moving the needle. Every engagement I take on starts with a clear definition of what success looks like — and ends with an honest assessment of whether we got there. When results fall short, the answer isn't to spin the narrative. It's to figure out what happened and fix it.
Marketers who talk about effort are common. Marketers who own outcomes are rare.
Let's Talk.
If you're building a marketing team or looking for a senior marketing leader -- I'd like to hear about what you're working on. Schedule a conversation or connect on LinkedIn.