Marketing Services.
Built for You.
Tailored digital experiences to meet your unique goals.
Every Service Backed by a Decade of Doing It at the Highest Level.
These aren’t services I offer because they’re in demand. They’re the areas where I’ve spent years building real expertise, delivering real results, and developing the kind of instincts that only come from doing the work — not just directing it.
Whether I’m working as a fractional CMO for a growth-stage brand or stepping into a full-time marketing leadership role, the service areas below represent where I do my best work. Each one is backed by specific results, real client experience, and the kind of hands-on knowledge that makes the difference between a strategy that looks good in a deck and one that actually gets executed.
Digital Marketing & Campaign Management
Multi-channel marketing that’s built as a system, not a collection of tactics. I develop and manage integrated digital programs that connect the right message to the right audience at the right moment — and measure everything that matters.
What this looks like in practice:
Who this is for:
Organizations that need a senior digital marketing leader who can both set the strategy and roll up their sleeves to execute it — without the overhead of a full in-house team for every channel.
Proof Point:
At DiscountMugs, I built and launched a full SMS marketing program from zero — generating $126,000 in revenue within the first 90 days, growing the subscriber base by 22%, and increasing email open rates from 14.8% to 22.6% through segmentation and A/B testing. At Tri-Source Pharma, an integrated SEO and digital strategy drove a 62% increase in organic traffic and a 36% year-over-year growth in site visits.
Brand Strategy & Positioning
Your brand is working for you or against you — there’s no neutral ground. I help businesses get clear on who they are, what they stand for, and how to communicate it in a way that resonates with the right audience and drives the right decisions.
What this looks like in practice
Who is this for:
Businesses that have outgrown their current brand, recently launched and need to sharpen their positioning, or are entering a new market and need to show up with clarity and confidencce.
Proof Point:
Executed complete brand overhauls for Tri-Source Pharma, NextSource Pharma, and Ivaoes — new visual identity, messaging architecture, and web presence — transforming outdated, fragmented brands into clean, credible digital platforms that reflected the quality of the organizations behind them.
Who this is for:
Businesses with an outdated or underperforming website, organizations launching a new brand or product line, and companies that have invested in paid traffic but haven’t invested in the destination that traffic lands on.
Proof point:
Delivered complete website overhauls for Tri-Source Pharma, NextSource Pharma, and Ivaoes — new architecture, design, copy, and UX across all three. The Tri-Source rebuild contributed directly to a 62% increase in organic traffic and a 32% reduction in bounce rate within six months of launch.
Web Design & Development
Your website is your hardest-working marketing asset — and most of them aren’t working hard enough. I plan, design, and manage website projects that are strategically grounded, visually clean, and built to convert visitors into leads from the first click.
What this looks like in practice:
Who this is for:
Pharmaceutical companies, B2B organizations, and consumer brands that exhibit at national conferences and trade shows — and want their investment to generate real pipeline, not just booth traffic.
Proof Point:
Managed national tradeshow presence across ACVIM, AVMA, VCS, and Fetch360 for Tri-Source Pharma — handling full lifecycle from pre-show strategy through post-show follow-up. Led Sunshine Bouquet’s trade show and retail event program, contributing to $2.5M+ in annual product line sales.
Corporate Events & Tradeshow Management
A great event doesn’t happen by accident — it happens because every detail was planned with purpose, every team member was prepared, and every touchpoint before, during, and after the event was designed to deliver a return. I manage the full lifecycle so nothing falls through the cracks.
What this looks like in practice:
Email & SMS Marketing
Email and SMS are still the highest-ROI channels in digital marketing — when they’re built with strategy, clean segmentation, and copy that actually converts. I’ve managed lists of over one million subscribers and built programs that consistently outperform industry benchmarks.
What this looks like in practice:
Who this is for:
E-commerce brands, service businesses, and organizations with an existing list they aren’t fully leveraging — or those ready to build a program from the ground up and do it right the first time.
Proof Point:
Managed a list of 1M+ subscribers at DiscountMugs — driving a 52.7% improvement in open rates, a 32% reduction in bounce rate, and $126,000 in SMS revenue within 90 days of launching the channel. Every result came from strategy and segmentation, not list size.
How I work?
Strategy First.
Always.
Every engagement — regardless of the service — follows the same disciplined approach. Discovery before recommendations. Research before strategy. Strategy before execution. And measurement throughout. I don’t start building until I understand what we’re building toward and why.
Discovery
Strategy
Execution
Measurement
Optimization
Five steps. Every engagement. No shortcuts.
This process exists because I’ve seen what happens without it — campaigns launched without strategy, websites built without a brief, events executed without a post-show plan. The work looks busy but doesn’t build anything. I built this framework because the discipline it requires is exactly what separates marketing that performs from marketing that just exists.
Get started
Ready to make your
vision real?
From first concept to final product, I’m here to build something that truly works for you through thoughtful design & development.