My Mission
To bring senior-level marketing thinking to every brand I touch — building strategies that connect with real people, drive real revenue, and leave a lasting mark on the businesses I serve.
My Vision
To be the marketing partner that businesses point to as the turning point — the strategist who helped them find their voice, build their audience, and scale with confidence.
About Me
Marketing strategist.
Brand builder.
Problem solver.
Fort Lauderdale native.
I’ve spent more than a decade at the intersection of creative instinct and analytical rigor — building brands, launching campaigns, and delivering results that actually move the business forward. I don’t just think in channels or tactics. I think in outcomes.
My career has taken me from managing a $56M marketing budget at a national B2B company to launching SMS channels that generated $126K in three months, to leading brand transformations for clients at my own consultancy. I’ve worked in pharma, e-commerce, floral, tech, and everything in between — which means I come to every problem with a cross-industry perspective that most specialists can’t offer.
What Drives Me
I believe the best marketing doesn’t feel like marketing. It feels like a conversation — one that’s relevant, well-timed, and genuinely valuable to the person receiving it. Whether I’m architecting an email automation journey, developing a brand positioning strategy, or standing on a trade show floor building relationships in real time, I bring the same energy: intentional, bold, and focused on connection.
I’m equally comfortable as the strategist in the room and the executor getting it done. I’ve built playbooks, mentored teams, managed vendors, and run campaigns solo. That range is what makes me effective — I understand what’s possible because I’ve done it myself.
My Background
Want more information about my work history?
Find it here.
Skills & Experience
A brand is more than a logo — it’s the sum of every impression, every message, and every experience a customer has with your business. I develop and manage brand systems that create consistency across touchpoints, build long-term equity, and give businesses a compelling identity that resonates with the right audience.
Your website is your most important marketing asset — and it needs to work as hard as the rest of your strategy. I oversee web projects from architecture and design to content, UX, and ongoing performance optimization, ensuring every page serves a clear purpose and moves visitors toward action.
Email and SMS are still the highest-ROI channels in digital marketing — when they’re built with strategy, clean segmentation, and copy that actually converts. I’ve grown lists to over one million subscribers, driven $126K in SMS revenue in the first 90 days, and consistently pushed open rates well above industry benchmarks.
Search engine optimization is a long game, but when it’s done right it becomes one of the most valuable and cost-efficient channels in your marketing mix. I’ve driven over 60% increases in organic site traffic through technical audits, content strategy, keyword targeting, and on-page optimization that compounds over time.
Graphic Designer | Agency Work
Designed 50+ branding projects for startups and established businesses.
Created UI/UX prototypes for websites and mobile apps, improving user engagement.
Graphic Design Intern
Assisted in designing marketing materials for social media & print ads.
Created engaging visual content for digital campaigns.
UI/UX Designer
Led UI/UX projects for e-commerce & SaaS platforms, optimizing user flows.
Designed interactive prototypes to streamline development handoff.
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