Event &
Experiential Marketing
Event marketing is operational work as much as creative work.
A successful trade show or event requires coordination across strategy, budgets, vendors, logistics, creative, sales, lead capture, and follow-up.
Start with the business objective before designing the experience.
Before selecting booth graphics or planning giveaways, I want to know what the company expects the event to accomplish.
Then I build the operating plan: budget, timeline, vendor requirements, booth or experience design, staffing, logistics, promotional activity, lead capture, and post-event follow-up.
I manage events through detailed project plans because most event problems are predictable. Shipping deadlines, production schedules, hotel blocks, electrical orders, staffing requirements, and vendor dependencies all need ownership.
After the event, I look at lead quality, follow-up, sales outcomes, operational performance, and what should change next time.
Built for the real world.
Event & Conference Marketing
Managed national conference and trade show programs supporting pharmaceutical and healthcare brands, including ACVIM, AVMA, VCS, and Fetch360. Responsibilities included planning, vendors, logistics, creative coordination, booth strategy, promotional materials, and onsite execution.
Trade Marketing & Retail Events
Led trade marketing and event initiatives supporting floral products across retail and wholesale channels. Managed booth environments, product presentation, promotional materials, customer engagement, and sales support.
Corporate Events & Experiential Marketing
Planned and managed corporate events, conferences, experiential activations, and trade show programs with responsibility spanning strategy, budgeting, vendor management, production, logistics, creative direction, and onsite execution.