SEO &
Content Strategy
SEO and content strategy are about making sure the right people can find useful information when they're looking for it.
The work combines technical website fundamentals, keyword research, content planning, on-page optimization, and performance analysis.
Start with the opportunity, not the keyword list.
I begin with the existing site. I look at organic traffic, keyword visibility, technical issues, content performance, site architecture, backlinks, and how competitors are capturing search demand.
Then I map keywords to search intent rather than simply building a list of high-volume terms. The question is what the person searching actually needs and whether the business has a useful page capable of answering it.
From there, I prioritize opportunities across technical SEO, existing content optimization, new content development, internal linking, metadata, and conversion paths.
I measure performance against meaningful indicators including organic traffic, rankings, engagement, conversions, and contribution to pipeline or revenue where attribution is available.
Search strategy grounded in execution.
Digital Marketing & SEO Strategy
Led SEO and digital content strategy across multiple pharmaceutical and healthcare brands. Audited existing websites, developed keyword strategies, improved technical SEO fundamentals, optimized existing content, and established new content priorities.
SEO & Content Strategy
Developed SEO strategies for small businesses and professional service organizations, including keyword research, technical audits, content architecture, on-page optimization, and performance reporting.
Digital Content & E-commerce Marketing
Supported digital content and marketing initiatives for a large B2B e-commerce organization serving HR and compliance professionals across web, product, email, and acquisition channels.