Email &
Lifecycle Marketing
Email and lifecycle marketing are about communicating with people differently based on where they are in their relationship with the business.
I've managed campaigns, segmentation, automation, list health, deliverability, SMS programs, and lifecycle strategy for audiences ranging from small business databases to more than one million subscribers.
Start with the customer journey and the data behind it.
I start with the data. Before building campaigns, I want to understand list quality, subscriber sources, engagement patterns, segmentation, deliverability, and how customer behavior is being captured.
Then I look at the customer journey. Acquisition, onboarding, repeat purchase, retention, re-engagement, and win-back should not all receive the same message.
I build segmentation around meaningful behavioral or customer data rather than demographic assumptions whenever possible.
Automation comes next. I identify repeatable communications that should happen based on customer behavior instead of requiring someone to manually build every campaign.
Experience at scale.
Email & SMS Marketing
Managed email and SMS marketing programs serving an audience of more than one million subscribers. Improved campaign performance through segmentation, list management, campaign optimization, and deliverability improvements.
SMS Program Launch
Built and launched an SMS marketing program from the ground up, including strategy, subscriber acquisition, segmentation, campaign development, automation, and performance reporting.
Digital Lifecycle & Customer Communications
Supported customer communication and digital marketing initiatives across multiple healthcare and pharmaceutical brands using audience targeting and segmentation to improve relevance and engagement.