Marketing Scott Murphy | Executive Marketing Strategist & Growth Leader

June 27, 2026

SEO Is No Longer Enough: How to Optimize Your Brand for AI Search Results

Learn how AI search is changing online visibility and discover practical strategies to optimize your content for ChatGPT, Google AI, and other generative search platforms.

Digital Marketing AI Brand Strategy Content Creation Digital Products

May 24, 2026

You Don’t Need a Marketing Agency: The $200/Month Content System That Actually Works

Tight budget. Big ambitions. No excuses. Here’s the lean DIY content marketing strategy that small businesses and freelancers are using to outperform brands spending 10x more.

Product Branding Blog Brand Strategy Digital Marketing ROI

May 24, 2026

Markets, Pop-Ups & Local Events: How Artists, Freelancers & Local Brands Can Turn Live Events Into a Marketing Engine

Your brand is either building trust and driving decisions, or quietly creating friction you can't see — and most businesses don't know which one is true. This structured brand audit framework examines positioning, messaging, visual identity, digital presence, and internal alignment across a 90-day window to give you a clear, honest picture of where your brand is working and where it's working against you.

Blog AI Event Management Event Marketing

May 22, 2026

AI Tools for Event Marketing: What’s Actually Worth Using in 2026

AI is reshaping event marketing — but the gap between hype and real-world value is significant. This post cuts through the noise and breaks down which AI applications are genuinely worth adopting for pre-show content creation, personalized attendee outreach, on-site engagement, and post-event reporting and lead follow-up.

SEO Content Creation Digital Marketing

May 22, 2026

Nobody Clicked Your Link — And That’s Actually Fine: The New Rules of Local Business Visibility

AI search has changed the game for local businesses. Here’s how to stay visible, relevant, and trusted — even when nobody clicks.

Product Branding Blog Brand Strategy Digital Marketing ROI

May 21, 2026

The 90-Day Brand Audit: Is Your Brand Working For You?

Your brand is either building trust and driving decisions, or quietly creating friction you can't see — and most businesses don't know which one is true. This structured brand audit framework examines positioning, messaging, visual identity, digital presence, and internal alignment across a 90-day window to give you a clear, honest picture of where your brand is working and where it's working against you.

Digital Marketing Event Management Event Marketing ROI

May 21, 2026

Markets, Pop-Ups & Local Events: How Artists, Freelancers & Local Brands Can Turn Live Events Into a Marketing Engine

You’re showing up — but are you converting? Here’s how to make every live event work harder for your brand and your bottom line.

Blog Email Marketing

May 8, 2026

Why Your Post-Event Email Sequence Is Losing You Business

Most brands invest everything in the event itself and almost nothing in what happens after — and that's exactly where the revenue gets left on the table. This post covers the post-event email sequence framework I use to start converting warm leads within 24 hours of the last session, including timing, segmentation, and the three messages that matter most.

Blog

March 17, 2026

Building a Strong Brand Identity in 2026 — Even on a Small Budget

Building a Strong Brand Identity in 2026 —…