Marketing Leadership &
Operations
Marketing teams need more than good ideas. They need clear priorities, repeatable processes, realistic timelines, and accountability for results.
I've managed marketing teams, vendors, cross-functional projects, budgets, workflows, SOPs, and operational systems across organizations of different sizes and structures.
Understand how work actually moves through the organization.
I start by understanding how work actually moves through the organization. The formal org chart rarely tells the whole story.
I look at ownership, approval processes, recurring bottlenecks, communication gaps, vendor relationships, and where projects tend to slow down.
Then I establish priorities. Not every marketing request deserves equal urgency, and part of leadership is creating a system for deciding what gets done now, later, or not at all.
I document repeatable work through SOPs, templates, playbooks, and workflows. The goal isn't bureaucracy. It's making sure the team doesn't have to reinvent common processes every time.
Systems that make marketing work better.
Marketing Leadership & Operations
Built and documented marketing SOPs, workflows, and playbooks used to support team training and operational consistency. Managed cross-functional projects spanning digital marketing, websites, content, creative production, and external vendors.
Marketing Operations
Managed large-scale marketing programs supporting a $56 million operating budget. Improved production processes and reduced catalog production timelines through workflow improvements and cross-functional coordination.
Founder & Marketing Consultant
Managed client relationships, project scopes, marketing strategy, vendor coordination, budgets, and campaign execution across multiple concurrent client engagements.