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Area of Expertise · Marketing Leadership

Senior Marketing Leadership.
When and How You Need It.

Whether you need a full-time marketing leader, a fractional CMO to bridge a gap, or an outside voice to pressure-test the strategy — I bring a decade of senior-level marketing experience to the table and the judgment to use it.

Fractional CMO Team Building SOPs & Playbooks Agency Management Budget Ownership Cross-Functional Leadership
Let’s Talk Leadership → Full Background
$56M
Annual Budget Owned and Managed
98%
Client Retention Rate
6
Industries Led Marketing For
10+
Years in Senior Marketing Roles
The Leadership Role

Strategy and Execution
In the Same Room.

Most marketing leadership failures aren't failures of strategy — they're failures of translation. The strategy gets built, then handed off to a team that doesn't fully understand it, executed by an agency that wasn't in the room when the decisions were made, and measured against KPIs that nobody agreed on upfront.

I close that gap. I design the plan and run it. I own the budget and the results. I manage the team and the agencies. And I stay in the details long enough to know when something is off-track before it becomes a problem.

Marketing leadership
How We Work Together

Three Engagement Models.

Fractional CMO
Senior marketing leadership on a part-time basis — strategy, team oversight, and executive-level decision-making without the cost or commitment of a full-time hire.
  • Ongoing strategic oversight and planning
  • Weekly leadership team involvement
  • Team management and agency coordination
  • Budget ownership and reporting to leadership
  • Typically 10–20 hours per week
Full-Time In-House
A senior marketing leader embedded in your organization — owning the function, building the team, and driving the results with full organizational alignment.
  • VP or Director-level marketing leadership
  • Full ownership of the marketing function
  • Team hiring, structure, and development
  • Cross-functional collaboration with sales, product, and ops
  • Open to relocation or hybrid for the right opportunity
Strategic Advisory
An outside senior perspective on a specific challenge — strategy review, plan audit, team assessment, or a second opinion on a major marketing decision.
  • Marketing strategy audit and recommendations
  • Campaign or launch plan review
  • Agency assessment and selection
  • Team structure and capability evaluation
  • Project-based or retainer engagement
Core Leadership Capabilities

What Senior Marketing Leadership
Actually Covers.

Team Building & Development
Hiring the right people, structuring a team that scales, and developing the talent already in the organization. A well-built marketing team is a competitive advantage. I've built them and managed them.
SOPs, Playbooks & Process
Marketing organizations that run on documented processes outperform ones that run on individual knowledge. I build the SOPs, campaign playbooks, and approval workflows that let the team operate consistently without constant oversight.
Agency Relationship Management
Managing creative agencies, media buyers, SEO firms, and PR partners — setting expectations, reviewing work, holding them accountable to results, and knowing when to change vendors before it costs the business.
Budget Ownership & Allocation
I've owned and managed a $56M annual marketing budget. That means knowing how to allocate across channels, build the business case for investment, and defend the spend to a leadership team that wants to see a return.
Leadership Philosophy
01
Strategy Before Execution
Every team I lead knows the plan before the first deliverable is built. Clarity at the top prevents rework at the bottom — and it's the difference between a team that executes with confidence and one that just stays busy.
02
Accountability Is Non-Negotiable
I hold myself to the same standard I hold the team to — specific metrics, clear deadlines, and honest reporting when things aren't on track. Marketing that can't be measured isn't marketing; it's spending.
03
People First, Process Second
The best SOPs in the world don't compensate for the wrong people. I invest in the people first — their development, their clarity, and their confidence — and then build the processes around them.
Track Record
$56M
Annual Budget Managed
Owned the full marketing budget at Everglades Direct — allocation, pacing, and reporting to the leadership team across multi-channel B2B campaigns.
98%
Client Retention
Since launching Axis Creative Consulting in 2025, every client who started has stayed. That retention rate doesn't happen without consistent results and trust built through communication.
6
Industries Led
Pharmaceutical, e-commerce, consumer goods, floral, B2B distribution, and professional services. Different audiences, different channels, the same leadership approach.
10+
Years at the Senior Level
A decade of owning the marketing function — not contributing to it. Strategy, team, budget, agencies, and results all lived under the same roof.
Industry Experience

Led Marketing Across Six Industries.

Pharmaceutical E-Commerce Consumer Goods Floral & Retail B2B Distribution Professional Services

If you need a senior marketing leader — full-time, fractional, or advisory — the conversation starts with understanding where you are and what you're trying to build.

Let’s Talk Leadership →