Area of Expertise · Web Design & Development
Websites Built to
Websites Built to
Convert, Not Just Impress.
Your website is your hardest-working marketing asset — and most aren't working hard enough. I plan, design, and manage website projects that are strategically grounded, visually clean, and built to turn visitors into leads from the first click.
3
Complete Website Overhauls Delivered
+62%
Organic Traffic Post-Rebuild
-32%
Bounce Rate After Redesign
10+
Years Building for Performance
Strategy Before the First Pixel
The Website Is the Last Step, Not the First.
Most website projects fail before the design phase begins — because nobody agreed on what the site needs to do, who it's for, or what a successful visit looks like. Aesthetics follow function. Function follows strategy. Every project I run starts with those questions answered in writing before a single wireframe is drawn.
I've designed and built websites for pharmaceutical brands, e-commerce companies, and professional services firms. The audiences are different. The process isn't — because the discipline that makes a website perform is consistent regardless of the industry it serves.
What I Deliver
Seven Capabilities. One Cohesive Build.
Website Strategy & Information Architecture
Every page, every section, and every navigation path mapped out before design begins. The site structure is built around how the audience actually moves through it — not how the client wants to organize their services.
UX Planning & Wireframing
Low-fidelity wireframes that define the layout, content hierarchy, and user flow on every key page. This is where conversion is built — not in the visual design phase where it costs more to change.
Design Direction & Brand Alignment
Clean, modern, minimalist aesthetics built around clarity and credibility. Design decisions are made in service of the brand and the audience — not to win design awards or impress peers.
WordPress & Elementor Development
Full build-out in WordPress using Elementor — a platform the client's team can actually maintain after handoff, without needing a developer for every content update.
Copywriting & Content Development
Page copy written to communicate clearly, rank well, and convert — not to fill space. Every page gets messaging that reflects the brand voice, speaks to the target audience, and makes the case for the next action.
SEO Foundation
On-page optimization, meta data, heading structure, internal linking, site speed, and schema markup built into the site from day one — not retrofitted after launch as an afterthought.
Post-Launch Support & Performance Monitoring
A site isn't done on launch day — it's the start of a performance loop. I provide post-launch monitoring across traffic, engagement, and conversion metrics, with optimization recommendations based on real data from real visitors. The first 90 days after launch are often more important than the build itself.
The Build Process
Six Phases. No Skipped Steps.
01
Discovery & Audit
Current site review, competitor analysis, audience definition, and goal-setting. No recommendations before the diagnosis is complete.
02
Strategy & Architecture
Site structure, page map, navigation logic, and content requirements documented and agreed on before anything is designed.
03
Wireframes & UX
Low-fidelity wireframes for every key page — layout, hierarchy, and user flow mapped out and approved before design begins.
04
Design & Copy
Visual design and page copy developed in parallel — so the words and the layout are built for each other, not retrofitted together at the end.
05
Build & QA
WordPress/Elementor development with full quality assurance across devices, browsers, and performance benchmarks before anything goes live.
06
Launch & Monitor
Managed launch with analytics verified, SEO validated, and a 90-day monitoring window to catch and fix anything the live environment reveals.
Proof Points — Three Website Overhauls Delivered
+62%
Organic Traffic Increase
The Tri-Source Pharma rebuild drove a 62% increase in organic traffic within six months of launch — the direct result of SEO built into the site architecture from day one, not added after the fact.
-32%
Bounce Rate Reduction
Bounce rate dropped 32% following the rebuild — evidence that the new UX, messaging, and page structure were aligned with what the audience came to find. Visitors who arrived stayed and engaged.
3
Full Website Overhauls
Tri-Source Pharma, NextSource Pharma, and Ivaoes — complete rebuilds across all three brands. New architecture, design, copy, and UX. Each one a site the organization could be proud of and actually use.
Sites Designed & Built
Who This Is For
The Right Fit for Web Design Work.
Your current site is costing you credibility
The site looks dated, loads slowly, or fails to communicate who you are and what you do within the first few seconds. Visitors are forming opinions before they read a single word of copy.
You're paying for traffic that isn't converting
Paid media, SEO, or email driving traffic to a site that wasn't built to convert is spending money to fill a leaking bucket. The traffic problem is usually a destination problem.
You're launching a new brand or entering a new market
A new brand needs a site that establishes credibility immediately — clean design, clear messaging, and an architecture that guides the right visitor to the right next step without friction.
You need a site your team can actually maintain
If every content update requires a developer, the site falls out of date fast. I build in WordPress and Elementor specifically because the people who use the site every day can manage it without technical help.
Every web project starts with an honest look at what you have and a clear picture of what you need. No proposals before the strategy conversation happens.
Let’s Talk Web Design →