Scott E. Murphy

Core competencies

• Digital Marketing Strategy
• Brand Positioning
• Campaign Execution
• Lifecycle Marketing
• Sales Enablement
• Content Development
• Event Marketing
• Customer Experience Strategy
• Lead Generation
• Performance Analytics
• Marketing Operations
• Stakeholder Management
• B2B & B2C Marketing
• SEO & SEM
• Vendor Management
• Budget Oversight
• Process Improvement
• Cross-Functional Team Leadership

Professional experience

1. Lead Consultant

   May 2025 – Present

   Axis Creative Consulting · Fort Lauderdale, FL

   Digital marketing, branding, and event management for businesses across South Florida and nationwide.

   • Led brand strategy and digital marketing projects for B2B and B2C clients across multiple industries.
   • Built the consulting process, client onboarding system, and project workflows from the ground up.
   • Increased client retention to 98% through recurring account reviews and proactive campaign management.
   • Directed two major brand launches that lifted client lead generation an average of 25% within 90 days.
   • Managed website redesigns, SEO strategy, content planning, and customer engagement campaigns.
   • Worked remotely while managing client strategy, campaign execution, website development, and cross-functional collaboration across multiple markets.

2. Digital Marketing Manager

   Dec 2021 – Jan 2025

   Tri-Source Pharma · Pompano Beach, FL

   Pharmaceutical products across oncology, anesthesia, sedation, pain management, and animal health.

   • Directed full-funnel digital marketing campaigns across multiple pharmaceutical brands.
   • Increased website traffic 36% year over year through email automation, SEO strategy, and targeted digital campaigns.
   • Reduced email bounce rates by 32% through audience segmentation and automated workflows.
   • Improved organic search performance through SEO content planning and ongoing campaign analysis.
   • Led website redesign projects that improved user experience, conversion flow, and digital visibility.
   • Managed event marketing and conference planning for ACVIM, VCS, AVMA, and Fetch360.
   • Created SOPs and marketing playbooks for internal teams and new staff training.

3. Email Marketing Manager

   Apr 2019 – Feb 2020

   DiscountMugs · Miami, FL

   National supplier of promotional products serving businesses, events, and organizations.

   • Managed email and SMS marketing programs for more than 1 million subscribers.
   • Built automated lifecycle campaigns in Salesforce Marketing Cloud.
   • Increased email open rates from 14.8% to 22.6% through segmentation, testing, and content updates.
   • Achieved a 9% click-through rate across targeted campaign initiatives.
   • Launched the company's SMS program, generating more than $126,000 in revenue within three months.
   • Maintained inbox placement between 94% and 98% through deliverability monitoring and compliance management.
   • Partnered with creative and merchandising teams on product campaigns, landing pages, and promotional content.

4. Marketing / Project Manager

   Apr 2016 – Feb 2019

   Sunshine Bouquet Company · Miami, FL

   Manufactures and distributes fresh-cut floral products through major U.S. retail channels.

   • Led marketing campaigns across print, digital, social media, and event channels.
   • Produced catalogs, brochures, trade show materials, website content, and product launch assets.
   • Increased social media engagement 12–15% per month through photography and content strategy.
   • Designed a bouquet collection that generated more than $2.5 million in sales during 2018.
   • Managed trade show planning, vendor coordination, logistics, and marketing budgets.
   • Conducted market research and competitive analysis to support campaign planning and product positioning.

5. Business Development Coordinator

   Jan 2015 – Mar 2016

   The Gems Group · Miami, FL

   Floral marketing programs and retail partnerships for supermarket and mass-market channels across North America.

   • Supported product development and client marketing programs in the retail floral industry.
   • Coordinated projects across operations, fulfillment, development, and sales teams.
   • Prepared business development presentations, product showcases, and retailer forums.
   • Managed client marketing platforms and customized promotional initiatives.

6. Marketing Consultant

   Apr 2013 – Dec 2014

   Freelance · Miami, FL

   Marketing strategy and digital campaigns for hospitality, media, and property management clients.

   • Managed website design, SEO, social media campaigns, email marketing, and analytics reporting.
   • Conducted market research and campaign analysis to improve audience engagement and traffic growth.
   • Produced print and digital marketing materials for client campaigns and brand initiatives.

7. Online Content & Social Media Director

   Jan 2012 – Mar 2013

   Newvue · Miami, FL

   IPTV consulting and channel development for government and private sector clients.

   • Directed social media, email marketing, PPC, SEO, and affiliate marketing campaigns.
   • Increased website traffic 200% through branded social media growth programs.
   • Increased email engagement 1,000% within six months through testing and content updates.
   • Managed analytics reporting and campaign performance tracking.

8. Marketing & Product Development Specialist / Catalog Merchandising Manager

   Jan 2006 – Jan 2012

   Everglades Direct / ComplyRight, Inc. · Sunrise, FL

   B2B marketing, fulfillment, and HR solutions for national clients.

   • Managed multi-channel marketing campaigns across email, PPC, direct mail, webinars, and digital advertising.
   • Supported annual marketing programs tied to a $56 million operating budget.
   • Reduced catalog production timelines by 30 days through workflow improvements.
   • Managed product lifecycle planning, forecasting, merchandising, and vendor relationships.
   • Contributed to the development and launch of HRdirect.com, focused on user experience and digital performance.

Tools & platforms

Education