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Area of Expertise · Digital Marketing, Social, SEO & Paid Advertising

Visibility That Drives Traffic.
Ads That Drive Revenue.

SEO builds the foundation. Paid advertising accelerates what's working. I build both as a coordinated system — so your organic rankings and paid campaigns reinforce each other instead of running as disconnected line items on a budget spreadsheet.

SEO Strategy Google Ads Meta Ads Paid Search Social Media Retargeting Analytics & Attribution
Start a Conversation → See Campaign Results
+62%
Organic Traffic Increase
+36%
Year-Over-Year Site Growth
$56M
Annual Ad Budget Managed
-32%
Bounce Rate After SEO Rebuild
SEO, Paid, and Social as One System

Three Channels. One Coordinated Strategy.

Most businesses run SEO, paid advertising, and social media as three separate programs with three separate agencies or contractors — none of them talking to each other. The result is paid campaigns sending traffic to pages that aren't optimized, social content that has no connection to what the ads are saying, and an SEO strategy that ignores the audience intelligence sitting in both ad accounts.

I build all three as a connected system. Paid search data informs organic keyword priorities. SEO-optimized pages improve Quality Scores and lower cost-per-click. Social content amplifies the campaign message across the channels where the audience is already spending time. Every channel does its job better because the others are aligned to the same strategy.

Digital marketing and paid advertising strategy
Three Core Disciplines. One Integrated Strategy.

SEO, Paid Advertising, and Social
Built to Reinforce Each Other.

SEO Strategy

Long-term organic visibility built on a technical foundation, a clear keyword strategy, and content that earns rankings by actually answering what the audience is searching for — not by gaming the algorithm.

  • Technical SEO audit — crawl errors, indexing issues, site speed, Core Web Vitals
  • Keyword research and competitive gap analysis by intent and volume
  • On-page optimization across meta data, headings, internal linking, and schema
  • Content strategy aligned to search intent and business objectives
  • Local SEO for Fort Lauderdale and South Florida market visibility
  • Monthly ranking and traffic reporting with clear attribution
  • SEO audits for site rebuilds and platform migrations
Paid Advertising

Paid search and paid social managed as revenue channels — not brand awareness plays. Every campaign has a conversion objective, a measurable ROAS target, and a reporting framework that connects spend to outcome.

  • Google Ads — Search, Display, Performance Max, and Shopping campaigns
  • Meta Ads — Facebook and Instagram across awareness, consideration, and conversion objectives
  • Retargeting across Google and Meta — site visitors, cart abandoners, and past customers
  • Audience strategy — custom audiences, lookalikes, and intent-based targeting
  • Ad copy and creative brief development aligned to landing page messaging
  • Budget allocation across campaign types and funnel stages
  • Conversion tracking setup and attribution model configuration
Social Media

Organic and paid social working as one program — organic content builds the audience and earns trust over time, while paid social amplifies the highest-performing content and reaches new audiences at the right stage of awareness.

  • Platform strategy — identifying which channels are worth the investment for a given audience
  • Content calendar development aligned to campaign messaging and business objectives
  • Organic content briefing — posts, stories, and short-form video direction tied to brand strategy
  • Paid social integration — boosting organic content and running separate paid campaigns on the same platforms
  • Community management — response strategy, engagement protocols, and brand voice consistency
  • Performance reporting — reach, engagement, follower growth, and conversion attribution
  • LinkedIn strategy for B2B — thought leadership, company page management, and sponsored content
Channel Breakdown

Every Channel. One Connected System.

Google Search Ads
High-intent traffic from people actively searching for what you offer. The highest-ROI paid channel when the account structure, match types, and landing pages are right.
  • Campaign and ad group structure by intent tier
  • Match type strategy and negative keyword management
  • Ad copy A/B testing with RSA asset optimization
  • Quality Score improvement through message-to-landing-page alignment
Google Display & Performance Max
Broad reach with controlled targeting — used for retargeting, awareness, and filling the funnel above paid search with audiences that aren't yet searching.
  • Audience targeting by interest, intent, and remarketing list
  • Creative direction for display banners and responsive ads
  • Performance Max campaign setup and asset group strategy
  • Placement exclusions and brand safety controls
Meta Ads (Facebook & Instagram)
Paid social built around audience precision — reaching the right person at the right stage of awareness with creative that earns the stop in the scroll.
  • Campaign objective alignment — awareness, leads, conversions, catalog sales
  • Custom and lookalike audience development from CRM and pixel data
  • Creative brief development for static, video, and carousel formats
  • Budget split across cold, warm, and retargeting audience segments
Retargeting & Remarketing
The most cost-efficient spend in the paid media mix. Keeping the brand in front of high-intent visitors who didn't convert on the first visit — with messaging specific to where they dropped off.
  • Pixel and tag setup across Google and Meta
  • Audience segmentation by page visited, time on site, and cart behavior
  • Sequential messaging strategy — different creative for different drop-off points
  • Frequency capping and exclusion of recent converters
Analytics & Attribution
Paid, organic, and social performance reported together — so the full picture of what's driving traffic, leads, and revenue is visible in one place, not split across disconnected dashboards.
  • GA4 setup, goal configuration, and event tracking
  • Google Ads and Meta pixel verification and conversion mapping
  • Attribution model selection and cross-channel reporting
  • Monthly performance review with budget reallocation recommendations
Organic Social Media
Organic social built around the audience and the business goal — platform selection based on where the right people actually are, content strategy tied to what they care about, and measurement connected to outcomes rather than follower counts.
  • Platform strategy — LinkedIn, Instagram, Facebook by audience fit and objective
  • Content calendar built around campaign messaging, launches, and seasonal moments
  • Post and story briefing aligned to brand voice and visual identity standards
  • Community management — response strategy and engagement protocols
  • LinkedIn B2B strategy — thought leadership, company page, and sponsored content
  • Social performance reporting connected to traffic and conversion goals
The SEO Process

How Organic Rankings Get Built and Sustained.

01
Technical Audit
Site crawl, indexing review, Core Web Vitals, site speed, structured data, and mobile usability. Fix the foundation before building on top of it.
02
Keyword Research
Intent-mapped keyword research identifying where the audience is in the funnel, what they're searching for, and where the competitive gaps are that you can win.
03
On-Page Optimization
Meta titles, descriptions, heading structure, internal linking, schema markup, and content updates across every priority page — aligned to the keyword strategy.
04
Content & Reporting
Content roadmap targeting priority search terms, monthly ranking and traffic reporting, and ongoing optimization based on what the data shows is working.
Tools & Platforms

What I Build and Report In.

Google Ads Meta Ads Manager Google Analytics 4 Google Search Console Semrush Ahrefs Screaming Frog Google Tag Manager Looker Studio Meta Pixel Hootsuite LinkedIn Campaign Manager Meta Business Suite Sprout Social
Proof Point — Tri-Source Pharma SEO & Digital
+62%
Organic Traffic Increase
A complete SEO overhaul at Tri-Source Pharma — technical audit, keyword strategy, on-page optimization, and content roadmap — drove a 62% increase in organic traffic within six months of implementation. The strategy was built into the site architecture from day one, not retrofitted afterward.
+36%
Year-Over-Year Site Growth
Year-over-year site visit growth of 36% — compounding on the original traffic lift as the content strategy and backlink profile continued to mature beyond the initial optimization phase.
$56M
Annual Ad Budget Managed
Owned and managed a $56M annual marketing budget at Everglades Direct — allocating across direct mail, digital, and paid channels with full accountability for performance, ROI reporting, and leadership-level budget defense.
Who This Is For

The Right Fit for SEO, Paid, and Social Work.

You’re spending on ads but not tracking real ROI
The campaigns are running, the budget is spending, but nobody can tell leadership what the ads actually generated in pipeline or revenue. The tracking and attribution problem comes before the creative problem.
Your organic traffic has plateaued or dropped
A ranking drop or traffic plateau usually has a specific, diagnosable cause — technical issue, algorithm update impact, or competitor content gain. I find the cause before recommending the fix.
You’re launching and need visibility fast
New brand, new product, or new market entry — paid advertising gets you in front of the right audience while SEO builds the long-term foundation. Both channels are more effective when they start together.
Your paid and organic efforts aren’t connected
SEO and paid running separately means missed insights on both sides. Paid search data shows exactly what people are searching and clicking — that's some of the most valuable keyword intelligence available for organic strategy.
Your social presence is inconsistent or inactive
Social content that isn't aligned to what the ads are saying, or a social presence that goes quiet between campaigns, undercuts the full program. Social works best when it's planned as a channel, not treated as an afterthought.
You need all three channels managed as one program
SEO, paid, and social each doing their own thing with no shared strategy is three times the effort for a fraction of the result. One integrated program with unified messaging and shared reporting delivers more with the same budget.

Every digital engagement starts with an honest assessment of what's working across SEO, paid, and social — not a proposal built before the diagnosis is done.

Let’s Talk Digital Marketing →