Web &
Conversion
A website has to do more than look current. It needs to help people understand what the business does and make it easy for them to take the next step.
I've managed website redesigns, landing pages, e-commerce experiences, content architecture, conversion paths, and development projects across multiple platforms.
Start with what the visitor needs to accomplish.
I start with the existing user experience and business objective. Who is visiting the site, what are they trying to accomplish, and where are they dropping off?
Then I review the structure: navigation, page hierarchy, messaging, content, conversion paths, mobile experience, and technical performance.
For redesigns, I create requirements before moving into design. That includes content needs, functionality, integrations, SEO considerations, analytics, and ownership after launch.
After launch, I monitor performance. Traffic alone doesn't tell me whether a website is working. I look at engagement, conversion behavior, search visibility, lead quality, and technical issues.
Digital experiences built around outcomes.
Website & Digital Transformation
Led a broader digital overhaul across multiple pharmaceutical and healthcare brands, including website redesign initiatives, SEO improvements, content strategy, analytics, and digital marketing infrastructure.
E-commerce & Digital Marketing
Contributed to the development and launch of digital properties including HRdirect.com while working across e-commerce marketing, website content, product merchandising, acquisition, and conversion initiatives.
Website Development & Management
Designed, developed, and managed websites for businesses across multiple industries, including site architecture, content development, WordPress implementation, SEO, conversion strategy, analytics, and ongoing optimization.