Skills & Expertise
The Skill Set Behind the Results.
Over 10 years across brand strategy, digital marketing, email and SMS, event management, and performance analytics — built across pharmaceutical, e-commerce, consumer goods, and professional services. Strategy and execution, together. Not one without the other.
Sixteen Ways I Add Value
The full range — from brand strategy and campaign execution through analytics, operations, and cross-functional leadership.
Where I Go Deep
Six disciplines where skills, experience, and results converge.
Positioning brands for clarity and credibility — from initial audit through messaging architecture and visual identity alignment.
- Brand audits and competitive landscape analysis
- Positioning, messaging framework, and tone of voice
- Brand transformation for B2B and B2C markets
- Cross-channel brand consistency and governance
Full-funnel digital strategy across organic and paid channels — built to drive traffic, capture leads, and convert.
- SEO strategy, technical audits, and keyword optimization
- Website redesign, UX, and conversion path improvement
- PPC, display, and social advertising campaign management
- Content strategy and editorial calendar development
End-to-end ownership of email and SMS programs — from platform setup and list architecture through automation builds and deliverability management.
- Lifecycle automation — welcome, nurture, win-back, VIP
- Segmentation strategy and behavioral targeting
- A/B testing frameworks across all campaign elements
- Deliverability: SPF, DKIM, IP warm-up, list hygiene
Full-lifecycle event management — from strategy and booth design through on-site execution and post-event lead conversion.
- National tradeshow strategy across ACVIM, AVMA, VCS, Fetch360
- Pre-show campaigns and meeting booking outreach
- On-site coordination, lead capture, and staff briefings
- Post-event email sequences and pipeline follow-up
Data-driven optimization across every channel — turning performance reports into forward-looking decisions, not just backward-looking summaries.
- Multi-channel performance reporting and attribution
- A/B test design, execution, and statistical analysis
- Campaign optimization using GA, SEMrush, Tableau, Cognos
- KPI framework development and executive-level reporting
Senior-level ownership of cross-functional programs — building the systems, the playbooks, and the teams that make consistent execution possible.
- SOP and best-practice playbook development
- Budget management up to $56M annual spend
- Cross-functional collaboration across sales, creative, ops
- Team mentoring and marketing subject matter expertise
The Tech Stack
30+ platforms across the full marketing technology spectrum — from CRM and marketing automation through analytics, CMS, and project management.
Platforms
Marketing
Optimization
E-Commerce
& Social
Management
How I Work
The professional qualities that make the technical skills actually useful.